I Have a Dream Speech Essay

King’s speech not only changed history for the black community, but it also gave hope to blacks throughout the world. His speech was so successful because he was able to arouse his audience to their feet and get them to take action in society. The reason for the great impact of the speech, â€Å"I Have a Dream,† is due to the tense social mood of the time and that it reflects the conditions of the time, giving black activists a vision for the future. It struck directly into the hearts of blacks across America, and made whites ashamed of their actions and be willing to have a new start. In just 17 minutes, King influenced and informed the people about racial equality and fairness. Later, near the end of his speech, King continues to â€Å"preach† this point. For example, he stated, â€Å"†¦little black boys and black girls will be able to join hands with little white boys and white girls as sisters and brothers. King talks about the future and how one day, freedom will â€Å"ring† from all across the United States and how people of all races will be able to â€Å"join hands† and be â€Å"brothers and sisters. † He strongly desires a united world where racism will not exist. He says, â€Å"With this faith we will be able to work together, to pray together, to struggle together, to go to jail together, to stand up for freedom together, knowing that we will be free one day. † Overall, King int elligently used a well-planned structure to manipulate his audience into agreeing with him.

Gender Stereotypical Attitudes Past Essay

It has been generally observed that workplace attitudes on gender have continued to influence decisions and direct actions in organizations. These attitudes have tended to be directed more at women than men. The result has been a hindrance in the effective participation of women in decision-making at the workplace. Most men, and sadly women, have had the opinion that women lack the ability to function in management positions that require strategic decision making within the organization. They are said to lack the ability to decide on their feet, as somebody would put it. Research findings unfortunately seem to point at the existence of this sad scenario in most organizations. A research carried out by Wood (2008) provides a lot of insightful information on the effect of gender stereotyping of women at the work place. Out of a total of 30 respondents selected for this study, there were 19 men and 11 women, who happened to be in various management positions in their organizations. It is interesting to note the gender stereotyping began right from the sampling. One wonders why the researchers decided to use 19 male and 11 female managers and not 15 male and 15 female managers. A good number of the female managers in the US felt it would take over 10 years for women to achieve equal representation with men in terms of job placement. A number of male respondents from the US shared a similar view and supported his position by submitting that in the organisation where he works, there are very few women, and even then most of them take long durations in lower positions. Some female respondents were of the opinion that it would take more than a decade for women to realize 50% representation in senior management positions. A female respondent was of the opinion that 50% representation might not be realized. She however opined that this was not because women lacked the ability to perform in these high positions, but because they were not simply interested in taking up such positions. This position is tandem with the respondents who were asked if they aspired to be promoted. Whereas 68% of the men said they aspired for promotion, only 55% of the women were willing to be promoted. It is however unclear whether their lack of aspiration is due to lack of skills, knowledge and abilities. Whereas 58% of the men said that they had successfully achieved promotion, only 27% of the women shared this position. It is however debatable whether their failure to secure promotion was based on their lack of interest, lack of ability or because of their smaller number in organizations. It would appear that children hinder women from aspiring for management positions because one respondent said that women who wish to get these positions put off bearing children. Some respondents said that senior management positions are not open to everybody, but to a small clique of old boys who operate like a closed shop. Breaking into this network requires people with unique abilities, and not many women have the stamina to push through. The few who have been able constitute the small percentage. Some managers were of the view that achieving 40/60 percent representation for women and men respectively in more than 10 years could be more realistic than 50/50 percent representation. They argue that it takes time to develop somebody to management level, which not many women are willing to wait for patiently. Even when they reach the top, some of them opt out and might not be replaced by other women, but by men. It was also felt by some respondents that management positions require performers, which not many women might be. They feel that 50% representation at any time might be quite ambitious, but 10% would be realistic. Cumulatively, out of the female respondents, 1 felt that it would take 5 – 10 years to have 50% female representation, 2 said it would take more than 10 years while 4 said it would take 10 years or more. Only one female respondent said women will never achieve 50% representation. 1 said it would take another 5-10 years, while two said it would take more than 10 years from that time. 1 out of the 19 male respondents said it would take between 5-10 years to achieve 5% female representation, while 1 said it would take more than 10 years. 6 said it would take another 10 years or more. 5 male respondents said women will never achieve 50% representation, while one said it would take them more than ten years to achieve a paltry 10% representation. The results from this research could have major implications in the actual working environment as far as female aspirations for higher managerial positions are concerned. The first implication which is more theoretical in nature is that women are being negatively influenced as far as their career advancement is concerned. When the results make it abundantly clear that chances of achieving a 50% female representation on the workplace are slim, most of the female employees will get demotivated and will find no reason to aspire for high managerial positions. Such a decision is likely to keep them at the lower level of then organization hence inhibiting their career advancement. Making top management positions appear like a private members’ club which requires connections before joining could easily scare away women from venturing. Not many women are able to weave their way through male dominated networks. The few who are able are possibly the ones who share such positions with men. Some women would like to be mothers as well as career women. Making it appear as if advancing in one’s career can only take place at the expense of family life is enough deterrent to a woman’s career advancement. The practical implication of the research findings is that organizations might fail to sufficiently utilize the skills, knowledge and talents possessed by women. It is known that women have some unique abilities which could be harnessed and utilized in the organization. Scaring them away from management positions where important decision making is done denies the organization opportunity to benefit from their input. Apart from being scared by the attitude of men, fellow women also play a role. References Wood, Glence. 2008. Gender Stereotypical Attitudes Past, Present and Future Influences on Women’s Career Advancement. Equal Opportunities International, Vol. 27 No. 7, pp. 613-628

Describe the Factors to Consider When Promoting Effective Communication

Factors you may need to consider when trying to communicate effectively with others could be their age. If it's a child you will need to simplify your language, get down to their level so that eye contact can be easily made. Be aware of your own posture and body language, while assessing theirs so that you can gauge their emotions, and be able to respond appropriately. It is also important to show that you are listening to the child and looking interested in what they are saying. Sometimes it takes a while for a child to get their sentences out, so if you look bored and uninterested, he/she will be less inclined to carry on with the conversation and it may affect their confidence for when communicating in the future.When communicating with an adult it is slightly different, the language you use will be more complex and the sentences will flow a bit faster. Good eye to eye contact and facial expressions are important to help you convey your message, and to be able to decode their emot ions and feelings. Adults also need to feel valued, so good listening skills are key to effective communication and allowing the other person time to answer before you start talking again, never guess what a person is trying to say.Effective communication isn't just achieved by verbally expressing yourself though. Some organisations use P.E.C.S (Picture Exchange Communication System), exchanging picture and symbols on a board to communicate feelings, choices, wants and needs. This is particularly useful for children with a speech delay, or children with learning difficulties. Photos of the toys/equipment on the front of the boxes and draws tell everyone where to put it all away after use. Or at snack times the children can see the choices available on the board in photo or picture form.Children learn to become more affective communicators through role playing games, either with or without adult participation. Listening to stories and discussing them afterwards with others is greatly beneficial to the child,as they are practicing their listening skills and communicating with each other.Other ways in which adults communicate are trough email, telephone or text message to colleagues. News letters to keep parents informed of general news and updates.When communicating effectively at work with the children, I like to sit on the floor small hair. I like to be at their level, as I feel it can be a bit intimidating to have an adult standing over and talking. My speech will be slower and clearer, I will use simple words and keep sentences short. Usually I try to ask open ended questions to try and encourage the children to talk to me, instead of giving a dead ended answer with yes or no. Involving the parent/career into the conversation is also great, as it helps me to find out more information about the child. Im able to find out their strengths and abilities and better able to provide activities for that individual child's needs.

Publication idea Assignment Example | Topics and Well Written Essays - 2750 words

Publication idea - Assignment Example As such, those involved are always searching for solutions and inventive ways to move ahead. It is because of this that the publication will be targeting all those individuals in business, any person who is planning to get into business, as well as business students who are studying business so as to give insights on how to maintain the smooth functioning of the market in order to avoid delays and unnecessary blockages that reduce the mutual profits made between buyers and sellers. This will include both upstream investors and downstream developers. This group of people is the best market since it highly depends on the proper functioning of the market, which enables them to conduct their businesses in an appropriate manner and make profits. The other group of students among them would like to know how this functioning can be maintained and sustained for their future operations. In my opinion, the idea is highly important hence marketable and saleable. This is because most of the arti cles will focus on different innovation ideas found within the business cycle. Innovation plays a very vital role in helping a business to maintain and improve its competitive position. This is mainly because it is related to almost all aspects of the business that include management, technology, procurement, marketing among other areas. It is also known to undergo massive changes on a frequent basis with the help of ideas that help to keep the business afloat. It is for this reason that I believe the publication will always be in possession of a constant market. As such, this idea will be of great significance since it will contribute to the addition of constant information to the activities of a business. Thus, the readers will regularly be interested to find out what is new and thus make the publication a useful resource for their research. Since the publication will be released quarterly it will contain a substantial amount of information. Because of this, it will be expected to retail at approximately $5.5 per magazine similarly to the amount charged for other quarterly publications. Online readers will however subscribe at a fee of $55 per year and $400 for a membership fee of 10 years. A cover letter applying for a job as a ‘staff writer’ on the publication Smith Carter, P.O Box 5789 California. 001765499009987 Smith.carter@yahoo.com 17th October, 2013. The Head of Human Resources, Great Business Publishing Co., P.O Box 890-670, New Jersey. Dear Sir, Re: Staff Writer I would hereby wish to make an application indicating my interest for the above mentioned position at the Great Business Publishing Corporation following your advertisement.. I am a graduate from New York State University with a Bachelors Degree in business management. I have also worked at Longer role 09 as a Business Representative, where I wrote website feature articles, managed link submissions and content, sent and wrote weekly emails to subscribers. In my current position as a Legislative Director for Mission firm, I research, draft and amend legislation, write press releases and take responsibility over office correspondence and communication. I thus possess a special combination of technical expertise in freelance writing based on labor issues, good communication skills, and experience in the management of both writers and writing projects. In addition to this, I possess excellent interpersonal skills, which makes me the most appropriate candidate to make your

Chicago Gun Laws and its effect on the Criminal Justice System Research Paper

Chicago Gun Laws and its effect on the Criminal Justice System - Research Paper Example In fact, perhaps Chicago is a case study in which we see quite clearly that strict gun controls harm the public rather than protect it, by removing legitimate access to firearms and leaving the illegal arms trade to those who have less legitimate purposes for those guns. The legal climate of Chicago’s gun control policies is complex and confusing to most who try to follow it, especially with the constitutional challenges even new laws are facing. A detailed study of these laws, and their respective effects on the criminal justice system, should provide a useful perspective on whether their existence is warranted given Chicago’s crime rates. Chicago’s reputation for strict gun control laws started in the 1980s when the city passed, along with Washington D.C., tighter restrictions on who can legally acquire and use firearms within the city limits. However, despite these laws being in place in both Washington D.C. and Chicago, neither city enjoyed a reduced crime ra te (Levitt 174). Although Chicago never received a careful analysis at this time, it was known that Chicago lagged behind the nationwide homicide decline during the 1990s. This had led those familiar with the Chicago legal situation to suggest that policies raising the cost of using guns as opposed to targeting ownership is the most effective strategy for reducing gun-related crime. Although Chicago’s policies against guns were well known even in the 1970s, some authors have remarked that enforcement of those laws is the weak link connecting gun control laws to reduced crime (Bendis and Balkin). Because gun laws vary by state to state and, in some cases, from city to city, the best strategy for understanding the impact of Chicago’s gun control laws is to examine those laws in the context of state laws related to guns. In Illinois, firearms are not required to be registered nor are carry permits issued. However, individuals need a state permit to purchase a firearm and an owner license is issued to every firearm owner. Part of this process is the Firearm Owner’s Identification (or FOID) card, which owners acquire from the Illinois state police (Illinois General Assembly). An individual must present a valid FOID card whenever he or she attempts to purchase firearms or ammunition. This allows the state to monitor the purchasing of firearms (1) to keep dangerous weapons out of the hands of dangerous people and (2) to assist in investigations in gun-related crime. Additionally, the use of FOID cards screens out and prevents individuals who have been convicted of a felony from acquiring firearms from a licensed vendor. The FOID card is difficult to acquire for individuals under 21 years (Illinois General Assembly). As the most populated and crime-ridden city in Illinois, Chicago has in place its own level of restrictions on gun ownership. For instance, the municipality has an ordinance in place that requires all firearm owners not only to have p ossession of a FOID card, but also that firearms are registered with the Chicago Police Department, in addition to the Illinois State Police. This policy did not include handguns up until June 2010, when new registrations of pistols were unfrozen by law after thirty years (AP). The effect of not allowing handguns was negative in the view of many city officials, who began to recognize the need for conceal-and-carry

Comparison of the counter-terrorism strategy and policy of Northern Essay

Comparison of the counter-terrorism strategy and policy of Northern Ireland (IRA) and Spain (ETA). What does the comparison tell us about counter-terrorism - Essay Example This paper’s focus will be on the two nation states of Spain and Northern Ireland. Both nations faced turbulent times, due to the presence of terrorist organizations i.e. the IRA of Northern Ireland and Spain’s ETA and their associated activities. They engaged in different strategic responses, which proved to being successful in some cases and unsuccessful in others. The paper will dwell on how these two nations tackled existing threats, providing a comparison between strategies utilized, in addition to the prevailing socio-economic and political contexts. Similarities and differences will thus be discussed, aiming at providing a wholesome picture of what counter-terrorism entails. Terrorism as an activity, despite the aims, goals, mission and ideals behind it, has not legal basis in contemporary society. Under international law, as Mackinnon (2007) portrays, terrorism has no definition in terms of criminal law that is legally binding. Instead, common definitions are usually in reference mainly to the kind of acts and action, which are violent in nature; and intended to create mass fear/ terror (Mackinnon, 2007:609). Usually, these are perpetrated in the name of political, ideological and religious goals amongst others; deliberately targeting non-combatants with disregard. In addition, acts of war and unlawful violence have also been included, in addition to the violent nature of criminal organizations (Mackinnon, 2007:612). To be noted is that other criminal activities, especially by organized crime syndicates, only turns into terrorism when there is a political, ideological or religious motive. In addition is that there is also need to divert from focus on terrorism’s frequent association with religious overtones i.e. jihadism, to more somber analysis of all violent acts perpetrated against non-combatants. ‘Terrorism’ as a term, is not only emotionally charged, but also politically loaded. This is

Salome with the head of St John the Baptist Essay

Salome with the head of St John the Baptist - Essay Example Salome is said to be the lady in the painting. In the painting, Salome is carrying St. John the Baptist’s head. The painting is believed to have been painted in 1680s and was once paired by another equally gory painting showing David while carrying Goliath’s head. The two paintings depicted the beheading of two famous biblical figures; John the Baptist and David. According to these two paintings, their theme was the cruel deaths of biblical heroes who were murdered in mysterious circumstances. That notwithstanding, Carlo Dolci’s painting was also an illustration of one of the most agonizing scenes ever recorded in the bible (Spike, Michelangelo, & Michèle, 131). When it comes to the art, the painting was professionally done. The colors were chosen according to the theme. Most importantly, the look on Salome’s face as depicted in the painting was a clear illustration of the mood of the painting. One can readily tell the mood of the painting from merely looking at it. This implies that one does not have to read the illustrations of the painting in order to tell the message that Carlo Dolci intended to pass in his work. Black color is always associated with evil or some sort of calamities. Carlo Dolci chose to use black color as the background color of the painting. This was a clear indication of his intention of portraying the arrest and subsequent beheading of John the Baptist. The painting also shows Salome’s head tilted on the left; and impression of the melancholy Salome was going though.

Medication errors in hospitals Research Paper Example | Topics and Well Written Essays - 1000 words

Medication errors in hospitals - Research Paper Example This research will begin with the statement that a device or medication faults more often takes the form of erroneous use of a prescription order or the wrong operation or placing a medical device in a wrong manner. Errors also include the unintentional exchange of a mistaken product in the place of the prescribed one. Also, faults may occur for example, when confusing product name results in the wrong product being dispersed or when inattention leads to an overdose of a certain intended drug. A considerable number of injuries occur annually because of medication or device errors. In general medication mistakes are presumed to be as a result of certain problems within the whole health care system, implying that these faults are usually multiple errors that exist in almost the entire health care system, for example a doctors’ illegible written prescription pads as well as unclear or rather an unfamiliar drug labelling may also result in pharmacists misreading prescriptions and labelling and filling prescription with the wrong medication. Particularly in a hospital milieu and setting, medication safety is especially a very sensitive and delicate issue considering their composite mix of technological and human systems. Melcher, Lampert, Haschke, Drewe& Krahenbuhl, stated that medication errors occurred mostly during the administration process, he concluded that majority of the errors arise during the administration 53%, followed by prescription 17%, and preparation 14% and finally transcription 11%.... of a dependable and regular approach that permits for monitoring , reporting and examining as well as reviewing of errors in an accommodative environment, this identifies and eliminates the reasons for errors. The organization develops a system for frequent and recurrent assessment and evaluation of nurse’s medication administration processes and reassurance of continuous supervision by the head nurse. The development of a quality system which should involves policies and procedure manual to give guidance on medication administration process and enhance quality of nursing care in medication administration. Increase the effectiveness of communication among health care providers to improve and ascertain continuity of patient care. Finally revise and redesign the medication recording formats such as medication kardex, medication history sheets, and medication error reports to make uniform medical practitioners performance moreover the hospital should make available adequate suppl ies in terms of facilities and equipments essential for correct preparation and administration of medications and the provision of appropriate rooms for preparation of medication. 2. Improvements on physicians and pharmacists for quality improvements of medical areas In regards to improvements on physicians and pharmacists the following changes can be implemented; Physicians should be aware of the hospital guidelines and guiding principles in regards to drafting medication orders in the right format, readable and understandable instructions and monitor oral medication orders to augment the medication administration procedure. Physicians and doctors should be readily available all through inside the intensive care unit (ICU) upon being requested for confirmation and clarification of medication

The Importance of Economic Factors in International Politics in Essay

The Importance of Economic Factors in International Politics in Marxism and Neomarxism - Essay Example This paper outlines excessive emphasis that both Marxists and neo-Marxists laid on the essentiality of economics in international politics. The essay establishes a critical comparison of the Marxists and Neo-Marxists theories and also describes the connection of Neo-Marxism and Marxism to the ideologies of liberalism. The relationship among countries provides an avenue for developed economies to exploit the developing and underdeveloped economies in the world. This capitalistic nature of exploitation promotes neo-colonialism and economic dependence on the exploited economies. International politics is the major characteristics of the relationships between different countries world. The politics focus on strengthening the relationships between different economies to benefits at various levels. International politics entail policies by various authorities that promote exploitation in terms of materials, labor and natural resources. The integration of economic factors in concept of international politics is essential in promoting international relations The Marxists and Neo-Marxists highlight on negative effects of capitalism and liberalism on underdeveloped economies. Karl Marx examines the importance of incorporating various economic factors such as labor, production and raw materials in international politics in order to promote economic equality in the world. The Neo-Marxists and Marxist theories agree on the element of economic inequality in the world, which hinders effective development in the minor economies.

Pharmacy Essay Example for Free

Pharmacy Essay 1) School Organizations Describe any organizations or activities at school in which you have participated, and highlight any achievements for which you were recognized or leadership positions. During school, I spent much of my time involved in outside organizations – volunteering in pharmacies, working several jobs.   I worked these jobs in order to learn more about the U.S. culture.   I am originally from Iran (born in the U.S. but raised in Iran), and while I was studying there, I served as a T. A. for a high school chemistry class.   This was a strong role for me, in order to learn about helping people, and learn more about chemistry, two important ideas I will need for pharmacy school. 2)Community Service Describe any community service related activities for which you have volunteered, and highlight any accomplishments. My most recent volunteer experience is almost my most relevant one.   From October through December, 2007, I volunteered at the Care Plus pharmacy.   This enabled me to truly help people as well as learn more about my future career.   As a volunteer in the pharmacy, I helped people to learn about various health products, improving their quality of life.   After the first couple of months in this job, I was able to continue as paid staff because of the satisfactory job that I did.   I was proud to continue serving peoples’ health needs. 3)Outside Interests Describe hobbies, recreational interests or other personally rewarding activities in which you participate, and elaborate on their importance to you. Beyond my school and work, I had many other hobbies and interests.   Since I grew up in Iran, one area of major interest to me is American culture.   To study American culture, I have taken several different jobs, including at Starbucks, Nordstrom’s, and Macy’s.   These jobs helped me to learn English better, as well as to understand Americans in general.   I also worked for Caloptima Insurance company, which allowed me to understand the American medical system better, and to continue to help people. I feel that knowing the American culture is very important, since I am still fairly new to this country.   I find the culture fascinating.   In my job as a salesperson, I was able to become a top salesperson through communication and understanding people.   I really love to work with people and help them in all situations, so this was very exciting for me. 4)Intellectual Interests Sharing intellectual interest is an important aspect of professional life. Describe a book, class, or activity that you find intellectually exciting and specify your reasons. One of my favorite intellectual activities was being a TA.   I enjoyed assisting a professor (working with a professional colleague) as well as teaching students.   It was a way for me to look at information in a new light.   This is a skill I will need as a pharmacist, when I’ll be talking to patients who do not have any medical training, and who may be worried or scared by their recent diagnosis and newly prescribed medication.   I will need to be able to explain any relevant information to them on a level they can understand.   I feel that my experience as a TA for high school students has prepared me well for this aspect of my career. 5)Other Information (Optional) You may use the space below to tell us anything else you would like us to know about you. I was born in U.S., but due to my parents’ divorce, I moved to Iran at age three to live with my grandparents.   This gives me a very unique perspective on the world and the cultures in it.   In today’s America, being culturally aware and sensitive is a huge issue.   Coming from a background that is both Iranian and American, I feel that I am unusually aware of and sensitive to multicultural people and perspectives. Also, in living with both my grandparents and later, my father (who is an important professor in Iran), I was exposed to solid family values.   My father’s work also inspired me.   I feel very fortunate to have had these experiences, and I feel that it has helped me so much in becoming who I am and in helping me pursue pharmacy.   In fact, every step of the way, my family situation has strengthened my desire to study pharmacy so that I can help other people.

Redang Island

Redang Island Redang Island Redang Island Superb destination for alland divers too! What would you expect a PERFECT island holiday going to be like? Crystal clear seawater? Checked. Accommodation for people of all age? Checked. Beach and sea activities for all? Checked. How about well equipped diving resorts with good dive spots to explore around? Checked! So where is this place that have all these checked? Redang island! Thanks to the Summer Holiday movie starred by Richie Ren and Sammi Cheng, Redang island had since then becomes one of the most popular holiday destinations in Malaysia. The beach resorts gradually upgraded their facilities from just snorkeling to more varieties of activities to meet the needs from all sort of visitors. If you are looking for banana boat riding, sea kayaking, beach volleyball, beach soccer, or even beach-front clubbing session, they are easily available and offered by many resorts. And what if you are a diving enthusiast or want to try out diving? Ask the resorts and most likely they are also the dive centre you are looking for! The dive resorts would provide activities for beginners and certified divers alike, with discover day diving, diving courses, shore dives and boat dive trips as the usual offers. Best if you could check around the diving packages offered by the resorts before getting to the island, as they would usually have better value-for-money factor if compared to per dive rates offered over the counter in the dive resort. And some dive packages might even throw in unlimited shore dives, where you can dive as many times as you (and your body limit) would like to! Dive sites in Redang are filled with wide varieties of corals and sea creatures, and not to mention large pelagic fishes such as barracudas, jacks, trevallies, and sharks. You would have fairly high chances of being able to spot green turtles and hawksbill turtles due to turtle conservation efforts going on within the marine park. But if you are really lucky enough, whale shark could just grace by during your dive! While it is recommended to dive in the spots distanced away from snorkelers for best diving experience, the shore dive would able to offer you the chance to spot fishes such as titan triggerfish, grouper and even moral eel or sharks! And now you know there is this destination that can enjoy your time in exploring the beauties deep down below while your family are occupied with all the beach activities, it would just all depends on how well you could talk to your loved ones and make Redang as your next vacation spot! Picture reference: Redang Tanjung Tokong Green Turtle : http://www.asiadivesite.com/malaysia-dive-sites/redang/tanjung-tokong.php Redang Pulau Kerengga Humphead Parrotfish: http://www.asiadivesite.com/malaysia-dive-sites/redang/pulau-kerengga.php Redang Mak Cantik Anemone: http://www.asiadivesite.com/malaysia-dive-sites/redang/mak-cantik.php Redang Pulau Ekor Tebu Titan Triggerfish: http://www.asiadivesite.com/malaysia-dive-sites/redang/pulau-ekor-tebu.php

DNA, Genes and chromosomes

DNA, Genes and chromosomes Introduction Assignment two will firstly explain about DNA, genes and chromosomes. It will then evaluate some pre- disposed genetic factors that affect normal human functioning and look a range of different diseases. It will then evaluate pre-disposed environmental factors that may also affect normal human functioning and discuss another range of diseases. Genetic information is contained in nucleic acids, which are the molecules that hold the information. All living cells and viruses contain information and there are two types of nucleic acid, deoxyribonucleic acid (DNA), the self replicating genetic material in living cells and ribonucleic acid (RNA). The structure of DNA was worked out by Watson and Crick in the 1950s. Nucleic acids are made of units called nucleotides and an individual nucleotide is in three parts which combine by condensation reactions. These are phosphoric acid, pentose sugar, which in DNA is deoxyribose and in RNA ribose and there is an organic base comprising of five and divided into two groups. The DNA is a double stranded polymer of nucleotides (polynucleotide) comprising of many million nucleotide units. Its structure is in the form of double helix which is maintained by hydrogen bonding and it contains four organ bases, adenine, guanine, cytosine and thymine. A gene is the unit of heredity, comprising of a length of DNA that influences an organisms form and function. The protein produced when a gene is expressed produces a characteristic and each gene occupies its own position on the chromosome called the locus. Different forms of the same genes are called allele and there may be different alleles of the same gene with slightly different DNA structure. The chromosome is one long coiled DNA molecule which has genes dotted along its length. The genetic material of each cell is packaged together in the nucleus as chromosomes and each one of these contains very long DNA molecules. The human body has 46 chromosomes and in each body cell the chromosomes are in pairs, called homologous and a full set of chromosomes is called the karotype. Chromosomes make copies of each other so that when they divide, each daughter cell receives an exact copy of the genetic information. This is called replication and results in two DNA molecules. The Human Genome Project started in 1990 and it was a huge task to determine the order of bases in the human genome as well as identifying all the genes formed by the bases. Its other aims were to find the location of the genes on the 23 chromosomes and store the information on a data base. The purpose of collating the information was for scientists to know which sections of DNA, on which chromosomes are responsible for many inherited diseases. The main uses of genetic testing are in carrier screening, pre-implantation genetic diagnosis, new born baby screening, and for prediction testing of onset disorders such as Huntington disease, onset cancers and Alzheimers disease. Using a sample of DNA it is possible to find out whether a person is carrying a faulty gene which causes a disease such as cystic fibrosis, or to identify genes that play a contributory role in diseases such as breast cancer. From results it is possible to eliminate all risk of the disease by correcting the faulty a llele. Sexual reproduction produces genetic variation amongst individuals in a population. Mitosis is when cell division takes place and it results in growth or repair of body tissues which is not to be confused with Meiosis which is the cell division that produces gametes (sex cells). In mitosis, one cell divides into two identical cells and in meiosis one cell divides into four daughter cells that a genetically unique. A species must change to its environment if it is to survive and the genotype of an organism gives it the potential to show a particular characteristic. Characteristics that are determined by a number of genes are called continuous variation such a height and characteristics that are clear cut are by a single gene are called discontinuous variation. The origins of variation are either non-inheritable or heritable. The environment has a huge role in determining phenotypic variation and factors in humans can include diet and exercise. Heritable variations are when an organism, for example, inherits genes which will determine its eventual size, although this can depend on nutritional influences. Monohybrid inheritance is when a characteristic controlled by a single gene is passed on from one generation to another. Examples of genetic diseases that are passed on in this way are Huntingtons disease and cystic fibrosis. The gene can be either dominant or recessive. Huntingdons disease is due to a mutation in a single gene that occurs on chromosome 4. Every cell nucleus has two copies on the gene and the codes for the protein are Huntingdin. People who develop the disease carry a mutation in one of copy of the Huntingdin gene. Huntingdin is concentrated in areas of the brain and that degeneration of the gene is called Huntingdons disease. Huntingdons disease is rare but another more common disease is cystic fibrosis which is caused by a recessive allele. To inherit the disease both parents have to be carriers of the defective alleles. In the UK one person in 2000 suffers from this condition and people that develop the disease produce a thick sticky mucus from the epithelial cells lining some passages in the body. The pancreatic duct can become blocked so food digestion can not complete and the bronchioles and alveoli of the lungs can become blocked. The normal allele of the cystic fibrosis gene makes an important protein called CFTR. Normally CFTR will transport chloride ions through the plasma membrane, however, the mutated allele causes production of a channel protein that does not transport the ions so the person who is homozygous suffers from cystic fibrosis. The full amount of alleles and their combination a person has is called their genotype and some of these are recessive and some dominant. The effect that these alleles have is called the phenotype. Different alleles of a gene do not have to be recessive or dominant and if two alleles both produce a protein that can function then the alleles can be codominant. An example of a disease that is codominance is Sickle cell anaemia, where a mutant allele of a normal haemoglobin gene causes one amino acid in the two beta polypeptide chains to be different. The shape of the molecule is altered and the red blood cells can be crescent or sickle shaped. These can be easily damaged and the number of working cells decreases the amount of oxygen going to the tissues. The heart works harder and the defective cells join together making the blood sticky. This can result in many side effects including kidney failure, heart attack and strokes. The spleen is over burdened and can stop its ability to remo ve bacteria from the blood so infections can be common. Another type of faulty cell division is called non disjunction where the daughter cell receives two copies of a chromosome and the other gets none. This can result in the condition called Downs syndrome where chromosome 21 is affected. The genetic condition is known as trisomy, where a person inherits an extra copy of one chromosome. People with the syndrome have three copies of chromosome 21 rather than two and this additional genetic material affects the balance of the body and results in characteristic physical and intellectual features. Many people have alleles of genes which can make them much more susceptible to certain diseases. The disease may only develop if the person become in contact with something in the environment such as a chemical. An example of this would be lung cancer as some smokers die from cancer in middle age, while others carry on well into old age without being affected. The expression of genes can also be affected by environmental factors such as diet, disease and temperature during development. Mutagenic agents can cause gene mutations in tissues which then grow abnormally. There much scientific disagreement about a persons intelligence as is it determined by genes or by the environment that they grow up in. Asthma is a condition that tends to run in families that are prone to allergies. Although there are many factors that cause and influence asthma there is no single gene that is involved, although scientists are searching for the gene involved which may lead to a cure. The condition affects the bronchioles that carry air in and out the lungs which become swollen or narrowed and excess mucus is produced. It is a chronic condition and symptoms are wheezing, shortness of breath and a tight feeling in the chest. There are environmental factors which increase the risk of the disease such as being brought up in a house that has a pet, exposure to cigarette smoke in the uterus or in early life, air pollution and being born at the time of year when pollen is at is highest. Coronary heart disease is a condition in which genetics and environmental factors determine which humans get the disease. The disease is caused by a blockage of the coronary arteries which supply blood to the heart. In a healthy heart the walls are smooth and the blood flows easily, but the disease develops when material blocks the walls of the arteries causing narrowing of the vessels and possibly a complete blockage. This can lead to a wide range of cardiac problems including angina. The disease often occurs within the same family which can indicate that there maybe genetic link between people with the condition. It is difficult to establish if there is a direct correlation between family members due to genes or whether it is the environmental factors which they all are exposed to. Some of the main environmental factors that increase the risk of developing the disease are smoking, lack of exercise, obesity, unhealthy diet, mental stress, alcohol and coffee. It has been proved that genetic factors have an influence on cholesterol levels, but overall, it seems that a combination of genetics and the environment would best explain the family link to heart disease.

Coca Cola Essay -- Business and Management Studies

Coca Cola This essay is regarding the most famous soft drink in the world Coca Cola. Coca Cola was invented by Dr. John Pemberton on May 1886. Pemberton mixed the combination of lime, cinnamon, coca leaves, and the seeds of a Brazilian shrub to make the beverage. As time goes by, Coca Cola company has already become the world’s largest company and the leader of soft drink producers. Why the company did so successful over one hundred years? Besides the reason that the product is very tasty, another important reason is the company’s marketing strategy. The 4 ‘P’s (i.e. product, price, place, promotion) will be talked about as following. PRODUCT The Coca Cola Company has almost 400 brands of beverage. It markets four of the world's top five soft drink brands (Classic, Sprite etc). Consumers in nearly 200 countries enjoy The Coca Cola company’s products every day. The original and the best sell brand is Classic. It probably is the most people’s first choice. However, The Company does not rely on solely brand; it is keep developing new brand to satisfy consumer’s need. For instance, in response to the burgeoning popularity of low-carbohydrate diet, Coca Cola developed a low-carbohydrate alternative to Coke classic, which is called Coca Cola C2. It went on sale in Canada in August 2004. Brand recognition is also important. Coca Cola uses white text on a red background, with the words being quite bold. It is really attract consumers. There are varieties types of packaging available, such as 2 L bottle package, 1 L bottle package 24 can package, 12 can package and 8can package etc. Usually, most 1 L bottle packages are sold in vending machine. PRICE Coca cola is based on adaptive pricing strategy. It allow different stores set different prices. It also uses odd pricing strategy. For example, a 24-can package of Coke classic is $8.99 rather than $9.00. 2L Coke classic is $0.99, and so on. Sometimes, Coke offers special prices, like if customers buy three 12-can packages Coke for only $10.00. Coca Cola can creates low price, because it recycles the used cans, and has high-tech production line with massive production. PROMOTION Coca cola has some impressive advertising on TV. And, there is some contests for customers. For example, the company set a couple of million prize, after customers purchased Coke, the... ... as original one. The price of the Coke product may keep constant, even though the Coca Cola company will face inflation problem. In the mean time, the high-tech producing line should take over old one, and reduce the cost as low as possible, then, using cost-oriented pricing strategy. It will let Coke classic’s price more competitive to appeal my target market. I will make the promotion in happy and peaceful style. Sports can also used in promotion, for example, young adultsÂ’ favorite sport- hockey. With the increasing young adults’ population, I will use intensive distribution, and put Coke classic into as many place connected with young adults as possible such as restaurant, bars, and postsecondary school, and so on. It is possible to gain more Market share. WORKS CITED Statistics Canada Home Page. 28 July 2004. Statistics Canada’s Internet Site. 9 October 2004 . Coca Cola Home Page. 2003. The Coca Cola Company. 9 October 2004 The Beverage Net Work Home Page. â€Å"Beverage Digest/Maxwell Ranks U.S. Soft Drink Industry for 2003.† 4 March 2004. BevNET.com, Inc. 9 October 2004. < http://www.bevnet.com/news/2004/03-04-2004-bevdigest_maxwell_2003.asp>.

Religious Themes of the Sixteenth Century: The Seven Deadly Sins, Death

Religious Themes of the Sixteenth Century: The Seven Deadly Sins, Death, and Damnation Religion in the Sixteenth Century was a major point of contention, especially for Elizabethans. In the midst of the Reformation, England was home to supporters of two major religious doctrines, including the Catholics and the Puritans. Three dominant themes that came out of this debate were sin, death and damnation. Important elements of Christian religions, these themes were often explored in the form of the seven deadly sins and the consequential damnation. The elements of sin pervasive in Thomas Nashe’s The Unfortunate Traveller, Christopher Marlowe’s Doctor Faustus, William Shakespeare’s Othello, and Edmund Spenser’s Faerie Queen allow for an investigation into the relationship of death and damnation in the sixteenth century. To begin our investigation, we must consider the definition of ‘sin’ in a sixteenth century context, which would be in the form of the seven deadly sins. These seven sins were called the ‘deadly’ or ‘capital’ sins because they ‘merited damnation and had a fatal effect on an individual’s spiritual health.’[1] Listed, the seven deadly sins are pride, covetousness, wrath, envy, gluttony, sloth (idleness), and lechery (lust), and they were described and personified in masque scenes in both The Faerie Queene and Doctor Faustus, as well as being embraced by various characters in The Unfortunate Traveller, Othello, and Doctor Faustus. Following the order described in The Faerie Queene, the first sin is idleness, or sloth. Idleness is described as ‘the nourse of sin,’ the founder and beginning of all sin.[2] Personified as individuals in a procession, Spenser also says ‘May seeme the wayne was very evill l... ...ts Jones, Ann Rosalind. ‘Inside the Outsider: Nashe’s The Unfortunate Traveller and Bakhtin’s Polyphonic Novel’, English Literary History (ELH), 50.1 (1983), 61-68. Web. 1 June 2015. http://www.jstor.org/stable/2872768?seq=1#page_scan_tab_contents Marlowe, Christopher. The Complete Plays. Romany, Frank and Lindsey, Robert. London. 2003. Penguin Books. Oxford English Dictionary Online. Web. 8 June 2015. http://oed.com/ Relihan, Constance C., ‘Rhetoric, Gender and Audience Construction in Thomas Nashe’s The Unfortunate Traveller,’ in Relihan (ed.), Framing Elizabethan Fictions (1996). Shakespeare, William. The Riverside Shakespeare. 2nd Edition. Boston. 1997. Houghton Mifflin Company. University of Wisconsin-Madison: The Writing Center-Chicago Turbian Documentation. Web. 8 June 2015. https://writing.wisc.edu/Handbook/DocChicago.html

My Foundations Learning

This essay will explain what My Foundations Lab Is as well as explain what a Path Module is. Also this essay will tell you about my learning's, my weaknesses and my strengths as well as the module I completed. You'll find where to get help and different path module names and styles. My Foundations Learning Path My Labs Plus Is an essential part off student's success at AAU University. By participating In different labs through ones studies they will learn many new things. One particular lab is The My Foundations Learning Path Builder Program otherwise known as the MFC Path Builder.There are three different path builders that you must complete to develop a path module for each. These path builders are Reading, Writing and Math. After completion of each one you will get an individual path module that Indicates what you need to work on In each subject. While doing my MFC Path Builder I began to feel Like I was In school again. The first path I completed was that Reading path. Reading is not one of my strongest mints and I know I can always use any extra help when it comes to my reading comprehension.Knowing this I decided that I would use this path as my path module. There are four different modules for completion. I have mastered the first two modules during testing the last two are the areas I need to work on. These areas are Reading Intermediate and Reading Advanced. The Reading Intermediate module has several different links In It that help to Improve your reading comprehension, your understanding of topics, main ideas and it also teaches you how to work on active reading strategies.When I started my MFC Path Builder lab I did not understand what the lab was about. I thought I had to complete each path, than complete every module and its contents. I worked on my paths In the evening when my house was quiet, so I could apply myself 100%. After Tuesdays Discussion Board I realized I had done more than I needed ton my Path Builder. Because of this I was able to r elax a bit and take a step back and evaluate my progress. I found that my weakest path is MATH! I did horrible on this path. I mastered only 2 of 20 different modules from testing.These modules are Decimals and Ratio, Portion, Percent. Knowing this I will have stay focused and set up a plan so that I can develop the math skills needed for my studies. Such skills that I will need to focus on are; Linear Equations, Inequalities, Exponents, Polynomials, Geometry, Algebra and more. Using each of the different modules developed from my lab tests I will be able to go back and complete each module. Each of the modules left to complete will be pent applying and truly trying to learn all the materials.I will have to create a plan to complete these based on my academic needs during each course I take. One great thing Vive learned is that help Is Just a click away when working on the different modules. There Is a Help link that has different options for help. I think one of my soon to De Advoc ates Is going to De ten Pearson I tutor service – Matt. Also IT I need more help than what the lab may offer I know that I can contact my academic advisor and he will help me to find all the help I need.

Outlook Towards Maintenance of Liquid Assets to Ensure

How to maintenance of liquid assets to ensure frm has adequate cash? Asking the above-referenced question without statistics makes it impossible for anyone to give you a proper answer. Generally speaking, you must limit expenses and ensure that some of your assets are in the form of short term assets. The higher your short term assets and the less your short term debt, the better your ability to pay the debt (short term liquidity ratio / liquidity ratio help you determine this). There is no perfect number or ratio for every firm. Each industry/business is unique.Strive to control debt (some debt is very good since it helps a business grow) and to maintain enough assets in the form of cash and cash equivalents Companies (Acceptance of Deposits) Rules, 1975 Maintenance of liquid assets (1) Every company shall, before the 30th day of April of each year, deposit or invest, as the case may be, a sum which shall not be less than 23[fifteen per cent] of the amount of its deposits maturing d uring the year ending on the 31st day of March next following in any one or more of the following methods, namely: a) in a current or other deposit account with any scheduled bank, free charge of lien; (b) in unencumbered securities of the Central Government or of any State Government; (c) in unencumbered securities mentioned in clauses (a) to (d) and (ee) of section 20 of the Indian Trusts Act, 1882 (2 of 1882); 24[(d) in unencumbered bonds issued by the Housing Development Finance Corporation Limited, Bombay, a company incorporated under the Companies Act, 1956 (1 of 1956), and notified under clause (f) of section 20 of the Indian Trusts Act, 1882 (2 of 1882)]: 5[Provided that with relation to the deposits maturing during the year ending on the 31st day of March, 1979, the sum required to be deposited or invested under this sub-rule shall be deposited or invested before the 26[30th day of September, 1978]. ] Explanation. – For the purpose of this sub-rule, the securities re ferred to in clause (b) or clause (c) shall be reckoned at their market value. 2) The amount deposited or invested, as the case may be, under sub-rule (1), shall not be utilized for any purpose other than for the repayment of deposits maturing during the year referred to in that sub-rule, provided that the amount remaining deposited or invested, as the case may be, shall not at any time fall below 23[fifteen per cent] of the amount of deposits maturing until the 31st day of March of that year. ] Maintainence of Liquidity in Business One of the principal aims of a Manager is the maintenance of liquid assets.Maintenance of liquid assets connotes that the firm always has enough cash in hand to pay for – 1. Recurring Expenses 2. To make unexpected large purchases 3. To meet emergencies at all times The best way to maintain a cash flow is to prevent overdue accounts and avert a blockage in the inflow of income. The ideal way to do this would be avoiding doing business with custome rs who have proven bad credit histories however, on the other hand rigid customer policies limiting the firms business with companies having only irreproachable credit records would deplete the firm's pool of potential customers.With the Management looking at expanding the business it becomes necessary to do business with most people who want to do business with you. The reality of a growing business is that the biggest and best clients also want sufficient billing period and then ask for two months time for making payments. Here is where the Manager is caught between two horns. While the firm does not want to lose clients or destroy any potential or established business relationships by laying down harsh payment terms, it is also necessary for the Manager to take some control of accounts receivable to avoid causing chaos with the cash flow.Expansion of business requires extension of credit and when a firm extends credit, it is in effect loaning customers money, which in turn affect s liquidity as any company wants to be reasonably sure that the money will be paid back. The primary step towards maintenance of liquid assets therefore commences with verification of ‘customer credit worthiness’. Certain steps can be taken to check whether the customer is good enough on his payments- 1. Check each company’s credit history before extending credit. 2. Check how long the company has been in business. 3. Obtain Credit Reports as they show historical payment data; bankruptcy records; any

What Are The Drivers Of Organisational Change Commerce Essay

This assignment was undertaken with the purpose of analyzing what organizational alteration is within the concern universe, what are the drivers of organizational alteration and the different types of organizational alteration, it will look at four different schools of alteration in peculiar the classical attack, human dealingss, systematic attack, the eventuality attack and it will complete off with a decision. The undermentioned quotation mark identifies the grounds for alteration within the concern universe:â€Å" If the environment were absolutely inactive†¦ and if tomorrow were ever precisely the same as today, organizational alteration would hold small or no relevancy to directors † ( Robbins & A ; Judge 2008:280 )Change happens daily as the universe transforms and alters, because of this administration ‘s must be willing and able to alter along with the universe so to be in a place to be able to run into the outlook of everybody and everything linked with the administration in order to remain competitory within the concern universe, everybody in concern is affected by organizational alteration from the minor alterations such as the execution of a new type of package into the company to the bigger alterations such as a amalgamation with another company or a take-over which could affect the execution of new systems and protocols ( Senior, 2002 ) . Change is affected by drivers and drivers are affected by environmental factors which can be shown under the undermentioned degrees, the Macro degree besides known as the Far Environment which includes all outside influences upon which the concern operates in nevertheless, the concern has little or no control over these influences and as such can non place when or how alterations within these factors will happen. PESTEL is normally used to place factors within the Far Environment and this is broken down below. P – Political Drivers for Change hold alot of weight over the ordinances of a company as they form the foundation upon which a company must run within, these factors can include consumer, competition and employee Torahs, merchandise and service ordinances, besides these factors can be influenced by terrorist act such as the bombardments in London which brought about immense alteration with the air hose industry security such as the limitation of liquids on planes. E – Economic Drivers for Change are immense factors for administrations as they include the type of revenue enhancement within an country, involvement rates, exchange rates and rising prices. Economic factors will hold a immense impact on the type of work force available to a company as it can place how educated the population is, can providers be accessed and how clients will respond. An illustration of economic factors impacting concern can be the recent recession in which many builders went out of concern as people stopped purchasing and edifice houses. S – Socio-Cultural Drivers for Change vary from each state and must be recognised to place the cultural alterations in different societies, they can include altering tendencies within a specific society such as faith in India where people say prayer daily, how good educated the society is e.g. IT companies looking for a technologically educated population for their concern, the province of the wellness system and ethnicity. It is besides identified as how a company chooses to sell or market themselves E.g. Fair Trade non merely benefits the company who sells the merchandise but besides guaranteed work for people in hapless states from which the merchandise originated. T – Technological Drivers for Change define new and bing developments as engineering is now a cardinal constituent in the mundane activities of concerns as it helps the administration to work quicker e.g. the usage of electronic mail in communicating, alterations in engineering can be expensive as the buying of equipment is a factor and the preparation of employees. L – Legal Drivers for Change place the ordinances which companies must adhere to, what they can and can non make in order to obey the jurisprudence O matter the cost such as the smoke prohibition. E – Environmental Drivers for Change affect more concerns in recent times as more clients are going environmentally cognizant, demanding environmentally friendly merchandises and services, i.e. reduced C footmark, selling Fair Trade merchandises. On the other manus with the Meso degree besides knows as the Near Environment of the administration tends to hold more control over factors as it includes the Stakeholders of the concern who are better able to force alteration as communicating is much easier and more flowing, three groups are formed the first being Dependant Stakeholders which rely to a great extent on their connexion with the concern, Co-Dependent Stakeholders have a common association with the concern as it benefits both side for the house to win e.g. stockholders puting in a company to derive from its success, and eventually Independent Stakeholders being people on the exterior of the company that feel they need to step in to rock the determination of a concern e.g . Americans banding together in a command to forestall Wall Mart from puting up store in their towns as they felt the shop would negatively impact concerns in the country ( Wall Mart, the high cost of low monetary values ) . And in conclusion the Micro degree known as the Internal Environment which has to make with the concern itself and is chiefly dictated by direction within the concern, its identified by the relationship between employees, employers, concern construction, civilization, processes and systems and is the get downing point of organizational alteration as this is where people start desiring alteration, development and betterment within the concern nevertheless, alteration in one country of the administration will hold a direct affect on another portion of the concern and this must be taken into consideration when doing a determination on alteration ( Price, 2009 ) . Due to outside influences driving alteration administrations are forced to maintain up to rush with these alterations and have administrations in a place whereby if alteration is required the appropriate alterations are implements to reflect these external environmental factors in a timely and smoothly mode so as non to set any added force per unit area on the company ( Price, 2009 ) . Grundy identified that tonss of directors viewed alteration as being all the same whilst others viewed it as holding a negative impact on the administration, he identified three types of alteration as is shown in â€Å" Grundys ( 1993 ) three assortments of alteration † , the first being â€Å" smooth and incremental alteration † which is alteration that is implemented bit by bit, continually and in an orderly manner, Grundy states that this type of alteration was more so typical in the UK during the 1950s and 1970s and would be seldom seen in the concern universe of today, the 2nd type o f alteration is recognised as â€Å" rough incremental alteration † which identifies infrequent phases of certainty within the external environment but in no manner uninterrupted plenty to enable the measuring of the alteration involved hence doing sporadic alteration which upsets the administration, and in conclusion â€Å" discontinuous alteration † is due to a immense displacement in the environment internally or externally, this can be due to such things as chances within the market like merger/take-over or a big alteration in the external environment such as the presently economic recession which has forced many administrations to implement alterations to counter the effects of the recession. This type of alteration demands to be implemented rapidly and is instructed to staff instead than being discussed as it is normally implemented in an exigency state of affairs ( Senior, 2002 ; Price, 2009 ) . Burnes ( 2004 ) besides identifies another two type of alteration the first being Punctuated Equilibrium, this recognise that fact that alteration can happen at fickle explosive periods and secondly is Continuous Transformation which identifies the demand for regular dramatic accommodations in administrations change such being regular preparation for staff ( Senior, 2002 ; Price, 2009 ) . Traveling on to Schools of Change it should be noted that at nowadays there is no 1 â€Å" attack to alter that is theoretically holistic, universally applicable, and which can be practically applied † , the undertaking for a concern is to happen a theory and place the strengths and failings of that theory in order to recognize how it can be best implemented into the concern. This assignment will look at four of these attacks get downing with the Classical attack which was developed in the 19th century and works off the thought that there is merely â€Å" one best manner † to execute a undertaking â€Å" portraying administrations as machines, and those in them as mere parts which respond to the right stimulation and whose actions are based on scientific rules. † The attack is wholly geared towards direction doing all determinations in the concern and employees being viewed as merely a portion in a on the job machine. This attack is besides known as the Scientifi c-Rational attack and has three similar constructs: to see an administration as a machine that one time set in gesture will prosecute and accomplish its ends, the administration is merely interested in workers that can help the company in accomplishing its ends, people are motivated to work merely by money and direction must remain in control at all times. The most of import theoreticians of the classical attack were Fredrick Taylor, Frank and Lillian Gilbreth, Henri Fayol and Max Weber. Taylor ‘s rule of scientific direction is based on the thought of efficiency and is deemed to be the get downing point of the â€Å" development of administration and direction theory † . Taylors theory focused on making the best and manner to make a occupation and that workers are money motivated with direction detailing what each occupations is, the result expected from each place within a specified timeframe, workers have to be micro managed to guarantee the work is being completed w hilst being motivated by money ( fillips ) , more work peers more wage and as with the classical attack workers are merely viewed as objects and non valued by the administration that can be replaced at any clip ( Burnes, 2004 ) . Deems taylors theory worked off of three parts: gather all cognition about the occupation to enable elaborate â€Å" occupation regulations, Torahs and expression † to be drawn up that must be adhered to by each worker, restricting worker engagement to the extent of really physically making the work and directors micro managed to guarantee the work was being done the clip allocated, this theory take all duty off from the worked and topographic points it with the director â€Å" each adult male receives in most instances complete written instructions, depicting in item the undertaking which he is to carry through, every bit good as the agencies to be used in making the work ( Taylor, 1911a: 39 ) † . Taylor besides believed in engaging the best worker for each specific occupation and merely by making this would the administration acquire the best consequences, this farther solidified the thought of workers being classed as â€Å" human machines † and of no value to the administration as their cognition was limited to the specific occupation they held in the administration, undertakings became limited which in bend made it easier to learn to new workers and hence the demand for a skilled work force was reduced and this lowered rewards. This theory is still really popular in big administration such as mills like Dell where employees are required to work off lines nevertheless ; this theory would non be possible in smaller administrations such as enlisting bureaus as this function required a high input from the work force in order for the concern to win ( Burnes, 2004 ) . The following attack to be looked at is Human Relations which was developed in the 1930 ‘s as a reaction to the â€Å" de-humanised † attack of classical. Theorists to develop the attack were Myers in the 1920 ‘s and Mayo in 1933, in their hunt they recognised workers had more to offer an administration that the classical attack let its work force proving that administrations were societal Mecca ‘s and therefore required input from the work force, it was about completed different to the classical attack in that it viewed employees demands as holding great influence on the administration compared to employees merely being offered pecuniary inducements, that workplaces are non merely machines but societal countries where employees form relationships with others and insouciant activities are the norm compared to the formal activities of the classical attack, where as classical is a predictable machine driven by regulations and clip frames, human dealingss is a m ore insouciant and laid back attack best suited in little administrations such as the enlisting industry where it will gives advisers the freedom to work on their ain virtue and accomplish their ain marks. Similarities do be in that both attacks believe in being immutable entities one time constructions have been out in topographic point and that they are both the best manner frontward. Elton Mayo is famed for his word on â€Å" The Hawthorn Experiments † on Western Electric during the 1920s and 30s, these experiments identified workers need to be recognised as it showed it was non the alterations in the construction of their work that saw an addition in productiveness but the fact that they were being singled out to be surveies that gave the workers a sense of duty and utility. Mayo identified two nucleus facets that would come to organize the footing of the human dealingss attack, one being the demand for societal groups within the work force and for employees to work toget her instead an as persons, the 2nd being the demand for employees to be recognised for their work, this attack shows that actuating employees and sing employees as a valued portion of the administration benefits the concern which is wholly contradictory to what Taylor viewed in the classical attack ( Burnes, 2004 ) . The Contingency theory attack was developed during the 1960 ‘s and works on the footing that there is more than one best was frontward for an administration as all administration face different uncertainnesss so the theory needs to be tailored for each administration individually and non be viewed every bit one as the classical and human dealingss approached show, it proves that administrations are non closed systems but are reliant on external environmental factors such as engineering placing all administrations have different constructions, three of the most of import eventualities are the capriciousness of environmental factors to the administration whether internal or external, the usage of engineering as it has become a core portion of the activities of administration in the modern universe and the size of the administration being a important variable, Tom Burns and George Macpherson conducted the first surveies in 1961 that identified a nexus between administrations envir onmental factors and constructions and proved that â€Å" one best manner † as identified by the classical and human dealingss was in fact non the best manner frontward, their research identified five environment types that affected the administration on different degrees and two types of construction they names as Mechanistic ( similar to classical ) which worked positively in stable conditions and Organic ( similar to human dealingss ) in un-predictable conditions, their research does non confute the classical or human relation but identifies the dependence on the type of environment in which they will be applied to ( Burnes, 2004 ) . And eventually the Systems attack which was besides developed in the 1960s viewed â€Å" administrations as both a whole, and as portion of a larger environment † made up of a figure of different sub-systems that in times of alteration will impact other parts of the administration and alternatively of being classified as closed and cut off from the external environmental factors, as shown in the classical and human dealingss attacks, administrations are in fact â€Å" unfastened systems † within the internal and external environments. This system is used in placing these sub-systems hence recognizing if there is a demand for alteration to better public presentation on an overall degree. Miller ( 1967 ) identified four organizational sub-systems as organizational end and values, proficient, psychosocial and managerial with Burke ( 1980 ) as stated in Burnes ( 2004 ) placing when taking an over all position of the administration the undermentioned factors need to be looke d at, sub-systems are mutualist as a alteration in one country is traveling to impact the administration in another country. Decision

Customer Satisfaction of Hero Motocorp

PART 1 TOPICS * INDUSTRY OF AUTOMOBILE * HISTORY OF BIKE ————————————————- THE AUTOMOBILE INDUSTRY THE AUTOMOBILE INDUSTRY INDUSTRY PROFILE INTRODUCTION Industry Profile The market of two wheelers is very wide and because of technology, new products (two- wheeler) with new features are introduced day by day. The level of competition is also very high in two wheeler market. So, because of this competition the companies have to invest much more in research area for survival and success. The invention of the first two-wheeler is a much-discussable issue. â€Å"WHO invented the first motorcycle? this seems like a simple question, but the answer is quite complicated. Two-wheelers originated from the â€Å"safety† bicycle that is the bicycles with front and rear wheels of the same size with a pedal crank mechanism to drive the rear wheel. Those bicycles, in turn origin fr om high-wheel bicycles. The high-wheelers origin from an early type of pushbike, without pedals, propelled by the rider's feet pushing against the ground. These appeared around 1800, used iron-banded wagon wheels, and were called â€Å"bone-crushers,† both for their jarring ride, and their tendency to toss their riders The First MotorcycleWe are going to begin by looking at the first bikes. They didn’t work very well and they were not very fast but moved with being drawn by a horse or being pedalled. When you look at a motorcycle today, have you ever thought what the old bikes were like? Were they easy to ride? How fast did they go? Were they comfortable? To answer all these questions, we have got to go quite a long way back say about 100 years. The world was very different in those days and there must have been a feeling of great excitement.There was a great interest in science and engineering and almost every week, some fantastic new invention appeared. First there w ere gaslights and then electricity and new cures for many kinds of illnesses were always being announced this was period when people started thinking about how to travel quickly and safely. Before cars and bikes, the quickest mode of travelling was steam trains. And if there was a near to where you wanted to go then the next best thing was a stagecoach or paddle streamer. No one, except the very rich, could get from their own house to where they were going very quickly.Then in 1885, a German called Gottlieb Daimler made a small engine, which ran on a kind of petrol. It wasn’t a very good engine but it just worked. Daimler fitted the engine to a cycle type frame, which exactly had one wheel at the front and two wheels at the rear. In the following year, another German, Wilhelm Maybach rode the Daimler bike for a few meters- something which everyone thought was very brave. At last, a way of moving people directly from one place to another had been invented. Not everybody though t that this was a good idea.In England there was a law, which said that no vehicle powered by an engine could go faster than 4mph which is about as fast a s you walk. Many of the people were afraid and urged that the bike should be banned. But in 1896 an act was passed that bikes can travel 12mph speed-, which is considered to be a fantastic speed. At the same time, a French engineer called De Dion made the first real good engine for motorcycle and soon everyone was having a try at making complete machine. And this was the turning point where bike started getting its actual look many ideas poured in and were given shapes also.The Cardiovascular SystemThe British Bikes: Today we won’t see many British bikes on the road but most of the older bikes were make in Great Britain, which had its name and fame. Now we see very few of British Bikes. What went wrong? In 1900, bikes were not very good. They were hard to start, they had poor brakes and did not have much power but everyone thought they were marvellous. For the first time, person could have his own individual way of getting about. He had personal transport, which he could use the moment he wanted to. Above all else, these first motorcyclists felt the sense of freedom, which a bike gave them.The motorcycle manufacturers felt the same excitement. New designs appeared almost every day. Some were excellent and others silly but each factory learnt from others and bikes got better and better in just a few years. Then the First World War came in 1914, and the whole world changed. Bikes made in this first period, from 1885 until the end of 1914 are called veterans and the riders who are reliving how the first motorcyclists rode are still using many today. When the war came, the bikes went with the army. The fastest way to carry an urgent message was to send through a good rider on a bike.Here again a bike had a turning point and during this period bikes got opportunity to claim its stake in the market. It was considered to be best mode of travelling from remote area to urban and from plains to rough terrain. Where a horse rider could not think of moving, their bikes were able to do so. Moreover, a horse rider and horse would take rest after certain interval of travelling, the bikes did not require since it was machine. The History of the automobile actually began about 4,000 years ago when the first wheel was used for transportation in India.Several Italians recorded designs for wind-driven vehicles. The first was Guido da Vigevano in 1335. It was a windmill-type drive to gears and thus to wheels. Vaturio designed a similar vehicle that was also never built. Later Leonardo da Vinci designed clockwork-driven tricycle with tiller steering and a differential mechanism between the rear wheels. In the early 15th century, the Portuguese arrived in China and the interaction of two cultures led to a variety of new technologies, including the creation of a wheel that turned under its own power.By the 1600s, small steam-powered engine models were developed, but it was another century before a full-sized engine-powered vehicle was created. A Catholic priest named Father Ferdinan Verbiest is credited to have built a steam-powered vehicle for the Chinese Emperor Chien Lung in about 1678. There is no information about the vehicle, only the event. Since James Watt didn’t invent the steam engine until 1705, we can guess that this was possibly a model vehicle powered by a mechanism like Hero’s steam engine-a-spinning wheel with jets on the periphery.Although by the mid-15th century the idea of a self-propelled vehicle had been put into practice with the development of experimental vehicles powered by means of springs, clockworks, and the wind, Nicolas-Joseph Cugnot of France is considered to have built the first true automobile in 1769. Designed by Cugnot and constructed by M. Brezin, it is also the first vehicle to move under its own power for which there is a record . Cugnot’s three-wheeled steam-powered vehicle carried four persons and was meant to move artillery pieces.It had a top speed of a little more than 3. 2 km/h (2 mph) and had to stop every 20 minutes to build up a fresh steam. Evans was the first American who obtained a patent for â€Å"a self-propelled carriage. † He, in fact, attempted to create a two-in-one combination of a steam wagon and a flat-bottomed boat, which didn’t receive any attention in those days. During the 1830’s, the steam vehicle had made great advances. But stiff competition from railway companies and crude legislations in Britain forced the poor steam vehicle gradually out of use on roads.Carl Benz and Gottlieb Daimler, both Germans, share the credit of changing the transport habits of the world, for their efforts laid the foundation of the great motor industry, as we know it today. First, Carl Benz invented the petrol engine in 1885 and a year later Daimler made a car driven by motor of his own design and the rest is history. Daimler’s engine proved to be a great success mainly because of its less weight that could deliver 1000rpm and needed only very small and light vehicles to carry them.France too had joined the motoring scenario by 1890 when two Frenchmen Panhard and Levassor began producing vehicles powered by Daimler engine, and Daimler himself, possessed by the automobile spirit, went on adding new features to his engine. He built the first V-Twin engine with a glowing platinum tube to explode the cylinder gas-the very earliest form of sparking plug. Charles Duryea built a motor carriage in America with petrol engine in 1892, followed by Elwood Haynes in 1894, thus paving the way for motorcars in that country.For many years after the introduction of automobiles, three kinds of power sources were in common use: steam engines, gasoline or petrol engines, and electric motors. In 1900, over 2,300 automobiles were registered in New York, Boston, Massac husetts, and Chicago. Of these, 1,170 were steam cars, 800 were electric cars, and only 400 were gasoline cars. In ten years from the invention of the petrol engine, the motorcar had evolved itself into amazing designs and shapes. By 1898, there were 50 automobile-manufacturing companies in the United States, a number that rose to 241 by 1908.In that year, Henry Ford revolutionized the manufacture of automobiles with his assembly-line style of production and brought out the Model T, a car that was inexpensive, versatile, and easy to maintain. Herbert Austin and William Morris, two different carmakers, introduced mass production methods of assembly in the UK, thus paving the way for a revolution in the automobile industry. Austin Seven was the world’s first practical four-seater ‘baby car’ which brought the pleasures of motoring to many thousands of people who could not buy a larger, more expensive car.Even the ‘bull-nose’ Morris with front mounted en gine became the well-loved model and one of the most popular cars in the 1920s. Automobile manufacturers in the 1930s and 1940s refined and improved on the principles of Ford and other pioneers. Cars were generally large, and many were still extremely expensive and luxurious; many of the most collectible cars date from this time. The increased affluence of the United States after World War II led to the development of large, petrol-consuming vehicles, while most companies in Europe made smaller, more fuel-efficient cars.Edward Butler, an Englishman, built the first motor tricycle in 1884. The first gasoline-engine motorcycle to appear publicly was built by Gottlieb Daimler, of Bad Cannstatt, Germany, in 1885. Gottlieb Daimler, who later teamed up with Karl Benz to form the Daimler-Benz Corporation is credited with building the first motorcycle in 1885, one wheel in the front and one in the back, although it had a smaller spring-loaded outrigger wheel on each side. It was constructed mostly of wood, the wheels were of the iron-banded wooden-spokes wagon-type, and it definitely had a â€Å"bone-crusher† chassis!This two-wheeler was powered by a single-cylinder Otto-cycle engine, and may have had a spray-type carburetor. One of this type of machine was demonstrated at fairs and circuses in the eastern US in 1867. The first practical engines and motorcycles were designed by the French and Belgians, followed by British, German, Italian, and American makers. The popularity of the vehicle increased, especially after 1910. During World War FIRST the motorcycle was used by all branches of the armed forces in Europe, principally for dispatching. After the war it enjoyed a sport craze until the Great Depression began in 1929.After World War II motorcycles are being used for high-speed touring and sport competitions. During the 1950s with the help of Western Europe and parts of the United States, the development of a new type of vehicle that is light weighted motor cycle is become possible, later on it is known as moped. The first moped Originating in Germany as a 50-cubic-centimetre machine with simple controls and low initial cost, it was largely free of licensing and insurance regulations except in Great Britain. The more sophisticated motor scooter originated in Italy after World War II, led by manufacture of a 125-cubic-centimetre model.Even with strong competition from West Germany, France, Austria, and Britain, the Italian scooters maintained the leading position in the diminishing market India is the second largest manufacturer and producer of two-wheelers in the world. It stands next only to Japan and China in terms of the number of two-wheelers produced and domestic sales respectively. This distinction was achieved due to variety of reasons like restrictive policy followed by the Government of India towards the passenger car industry, rising demand for personal transport, inefficiency in the public transportation system etc.The India n two-wheeler industry made a small beginning in the early 50s when Automobile Products of India started manufacturing scooters in the country. In 1948, Bajaj Auto began trading in imported Vespa scooters and three-wheelers. Finally, in 1960, it set up a shop to manufacture them in technical collaboration with Piaggio of Italy. The agreement expired in 1971. In the initial stages, the scooter segment was dominated by Automobile Products of India (API), it was later overtaken by Bajaj Auto.Although various government and private enterprises entered the fray for scooters, the only new player that has lasted till today is LML. Under the regulated regime, foreign companies were not allowed to operate in India. It was a complete seller market with the waiting period for getting a scooter from Bajaj Auto being as high as 12 years. Because of government regulation, foreign companies were not allowed to operate in Indian market. It was a complete seller market with the waiting period for ge tting a scooter from Bajaj Auto being as high as 12 years.The first Japanese motorcycles were introduced in the early eighties. TVS Suzuki and HERO MOTOCORP brought in the first two-stroke and four-stroke engine motorcycles respectively. The industry had a smooth ride in the 50s, 60s and 70s when the Government prohibited new entries and strictly controlled capacity expansion. The industry saw a sudden growth in the 80s. The two-wheeler market was opened to foreign competition in the mid-80s. And then the market leaders – Escorts and Enfield – were caught unaware by the attack of the 100cc bikes of the four Indo-Japanese joint ventures.With the new feature of fuel efficient low power bikes, demand swelled, resulting in HERO MOTOCORP – then the only producer of four stroke bikes (100cc category), gaining a top slot. The entry of Kinetic Honda in mid-eighties with a barometric scooter helped in providing ease of use to the scooter owners. This helped in inducing y oungsters and working women, towards buying scooters, who were earlier inclined towards moped purchases In 1990, the entire automobile industry saw a drastic fall in demand. This resulted in a decline of 15% in 1991 and 8% in 1992, resulting in a production loss of 0. mn vehicles. Excluding HERO MOTOCORP, all the major producers suffered from recession. HERO MOTOCORP showed a marginal decline in 1992. The reasons for recession in the sector were the constant rise in fuel prices, high input costs and reduced purchasing power due to significant rise in general price level and credit crisis in consumer financing. Factors like increased production in 1992, due to new entrants joined with the recession in the industry resulted in companies either reporting losses or a fall in profits. Competitors of Two-Wheelers industriesHonda| Bajaj| HERO MOTOCORP| Kandaa | Kinetic| LML | Royal Enfield| Suzuki| TVS| Yamaha| Activa| Wave Dtsi| Pleasure | Thunder 100| Kineticx| Crd 100 Sd| Std| Heat| Sco oty Pep| Crux S| Dio| CT 100| CD deluxe| | 4s| Freedom Topper | Machismo| Zeus| Star std| Libero G5| Eterno| Platina| Splendor plus ; pro | | Nova| Freedom prima| Electra| Access| Star city| Gladiator | Shine| Discover| Splendor NXG| | Striker| Beamer| Thunderbold| Sling shot| Victor Edge | Ray| Unicorn| Pulsar| Passion pro ; Xpro| | Blaze| | 500 Ex| GS 150| Victor Glx 125| R15| Stunner| Avenger| Super splendor| | | | | | Apache | FZ| Twister| | Achiever| | | | | | Wego| Fazer|Dream Yuga| | Karizma ; ZMR| | | | | | | RX 125| CBR| | CBZ| | | | | | | YBR| | | Extreme| | | | | | | | | | Hunk| | | | | | | | | | Impulse| | | | | | | | | | Igniter| | | | | | | | | | Maestro| | | | | | | | TWO WHEELERS PRODUCTION TREND| Category| 2007-08 | 2008-09| 2009-10| 2010-11| 2011-12| Scooters| 937506| 848434| 935279| 987498| 1020013| Motorcycles| 2906323| 3876175| 4355168| 5193894| 6201214| Mopeds| 427498| 351612| 332294| 348437| 379574| Grand Total| 4271327| 5076221| 5622741| 6529829| 7600801| TWO WHEELERS DOMESTIC SALES TREND| Category| 2007-08 | 2008-09| 2009-10| 2010-11| 2011-12| Scooters| 908268| 825648| 886295| 922428| 908159|Motorcycles| 2887194| 3647493| 4170445| 4964753| 5815417| Mopeds| 408263| 338985| 307509| 322584| 332741| Grand Total| 4203725| 4812126| 5364249| 6209765| 7056317| TWO WHEELERS EXPORTS TREND| Category| 2007-08 | 2008-09| 2009-10| 2010-11| 2011-12| Scooters| 28332| 32566| 53687| 60699| 83873| Motorcycles| 56880| 123725| 187287| 277123| 386202| Mopeds| 18971| 23391| 24078| 28585| 43181| Grand Total| 104183| 179682| 265052| 366407| 513256| Source: www. autoindia. com/twowheeler 1. 1. 1 Growth of the Industry Today the growth rate of motorcycle industry is very high as compared to few years back. Two wheeler segment as a whole during the year 2004-05 grew by over 15%.This growth has been due to the Government's initiative on rural roads and better connectivity with major towns and cities, improved agricultural performance, upward trend of purchasing po wer in the hands of rural people. The northward trend of growth among two-wheelers is set to continue in the years ahead. Motorcycles Sales (Nos. ): 2007-08 | 2008-09| 2009-10| 2010-11| 2011-12| 2906323| 3876175| 4355168| 5193894| 6201214| Motorcycles account for nearly 80% of the total two wheeler sales in the country. This trend is set to continue as more and more models of two wheelers enter the market. The figures above show the sales of motor cycles over the years. ———————————————— HISTORY OF BIKE Throughout the centuries man has striven to expand his capabilities through the use of machines. His ever inventive mind has constantly devised ways to use tools to increase his abilities to explore the world around him, to go faster, deeper, higher and further than before. Coupled with his need to find new thrills, new adventures and new modes of transportation, the inventi on and refinement of the motorcycle seems an inevitable outcome. For me, the early years of the development of the motorcycle are especially fascinating as they hold of some of mans most bizarre experimental machinery.Before we get started on the history of the motorcycle itself, I feel a short review of it's predecessor, namely the bicycle, is in order, an invention without which the motor bicycle, as they were first called, may well have never come about. It would seem that Michelangelo conceived of the bicycle as early as the 14th century and his drawing shows a remarkable resemblance to the modern day bike. It had wheels of similar size and even pedals and a leather â€Å"chain†, albeit without any apparent means of steering. The first attempt at actually producing any sort of 2 wheeled conveyance fell on the shoulders of one Comte de Sivrac in the late 1791, though hardy a bicycle as we understand the meaning today. It was crude affair made entirely of wood with no pedal s, brakes or even steering.This early machine was referred to as a hobbyhorse and was considered nothing more than a curiosity or rich mans folly, an attitude that remained for a number of years, until the late 1800's. A person simply sat upon it and pushed it along with their feet in a sort of gliding walk. Then in 1869 some inventive person named William van Anden in New York added pedals directly to the front wheel, now at last we approach what can be called by modern terms, a bicycle. It also had free-wheeling pedals that allowed the wheel to turn while the pedals remained stationary and had a friction brake on the rear wheel operated by twisting one of the hand grips. Oddly enough these innovations did not appear on many other machines for quite some time. quickly became apparent however that the only way to increase speed or distance traveled per rotation of the pedals was to increase the size of the front wheel, leading to what became known as the High Wheeler. Unfortunately because of the high center of gravity and forward position of the rider, not only was some skill required to mount and dismount this contraption, but should the front wheel suddenly stop, the rider was thrown forward on his head, thus giving rise to the term â€Å"Taking a Header†. To overcome this difficulty, the small wheel was moved to the front giving rise to the High Wheeled â€Å"Safety† bicycle. Because of the difficulty in riding a high wheeler with the style of skirts worn by women at the turn of the century they were mostly confined to three wheelers specifically designed with them in mind.Now that we've looked at the precursor to the motorcycle lets turn our attention to the first motor bicycles. Curiously enough the first attempts to motorize a two wheeled vehicle were made before the high wheeler had been replaced by the modern safety bicycle, thus explaining why the first motor bicycles had a much larger front wheel, with one exception. In 1818 an attempt was made to fit a steam engine to a Drasiane hobbyhorse (see above) which had two similar sized wheels. This however, did not succeed in capturing a market, as can well be imagined when looking at the picture below of the Vocipedraisiavaporianna, and I therefore only mention it in passingThis curious contraction was supposedly built in 1818 and is shown in this French print under testing in the Luxembourg Gardens in Paris on April 5 of that year, thou actually invented in Germany. This print is from the collection of the Science Museum in London. It was a Drasine hobby horse being powered by a steam turbine engine in both front and rear wheels. It would appear to be somewhat top heavy, and never made it into production, which is probably just as well! American, Sylvester Howard Roper (1823-1896) invented a two-cylinder, steam-engine motorcycle (powered by coal) in 1867. This can be considered the first motorcycle, if you allow your description of a motorcycle to include a steam eng ine. Howard Roper also invented a steam engine car.Gottlieb Daimler – First Gas Engine Motorcycle German, Gottlieb Daimler invented the first gas-engine motorcycle in 1885, which was an engine attached to a wooden bike. That marked the moment in history when the dual development of a viable gas-powered engine and the modern bicycle collided. Gottlieb Daimler used a new engine invented by engineer, Nicolas Otto. Otto invented the first â€Å"Four-Stroke Internal-Combustion Engine† in 1876. He called it the â€Å"Otto Cycle Engine† As soon as he completed his engine, Daimler (a former Otto employee) built it into a motorcycle. 1877 Daimler-Maybach, France This is reputed to be the first version of Mr. G. Daimler motor bicycle.This again is from a French site and the best translation I could come up with for the caption is quoted below. â€Å"IT had a limited autonomy, but accomplishes anyway traverses it Paris to German Saint (15 Km) to the speed of 15km/h. The t ricycles to vapor of Meek in 1877, 1881 The Parkyns-Bateman Steam Tricycle. England 1885 The Daimler, Europe 1892 The five cylinder Millet, France 1894 Hilderbrand and Wolfmuller, France 1898 Orient-Aster, USA 1903FN (Fabrique Nationale) 188 cc, 2 hp engine Harley Davidson Model 7, 1911 Harley Davidson Model 11J w sidecar, 1915 Indian Board racer, 1920 PART 2 TOPICS ABOUT COMPANY HERO MOTOCORP ————————————————- CORPORATION PROFILEHERO MOTOCORP two wheelers have been on Indian roads since 1984 when Hero Cycles Ltd. tied up with Honda Motor Company to start a joint venture. Today, HERO MOTOCORP is taken to be the world's largest two-wheeler manufacturer. The HERO MOTOCORP story began with a simple vision – the vision of a mobile and an empowered India, powered by HERO MOTOCORP. This vision was driven by HERO MOTOCORP’s commitment to customer, quality and excell ence, and while doing so, maintains the highest standards of ethics and societal responsibilities. Twenty five years and 25 million two wheelers later, HERO MOTOCORP is closer to fulfilling this dream. This vision is the driving force behind everything that we do at HERO MOTOCORP.We understood that the fastest way to turn that dream into a reality is by remaining focused on that vision. Over the course of two and a half decades, and three successive joint venture agreements later, both partners have fine-tuned and perfected their roles as joint venture partners. What the two partners did was something quite basic. They simply stuck to their respective strengths. As one of the world's technology leaders in the automotive sector, Honda has been able to consistently provide technical know-how, design specifications and R&D innovations. This has lead to the development of world class, value for money motorcycles and scooters for the Indian market.Hero Group has taken on the singular and onerous responsibility of creating world-class manufacturing facilities with robust processes, building the supply chain, setting up an extensive distribution networks and providing insights into the mind of the Indian customer. Since both partners continue to focus on their respective strengths, they have been able to complement each other. In the process, HERO MOTOCORP is recognized today as one of the most successful joint ventures in the world. It is therefore no surprise that there are more HERO MOTOCORP bikes on this country's roads than the total population of some European countries put together! The company's meteoric growth in the two-wheeler market in India stems from an intrinsic ability to reach out and come closer to its customers, with every passing year.HERO MOTOCORP's bikes are sold and serviced through a network of over 3500 customer touch points, comprising a mix of dealers, service centers and stockiest located across rural and urban India. HERO MOTOCORP has bui lt two world-class manufacturing facilities at Dharuhera and Gurgaon in Haryana, and its third and most sophisticated plant at Haridwar has just completed a full year of operations. It is difficult to imagine that all this has happened in the span of just two and a half decades! The best is yet to come. During the year in review, HERO MOTOCORP powered its way in a market that, for all practical purposes, was feeling the full effects of the economic slowdown in India. With an economic recovery now clearly on the cards, HERO MOTOCORP is all set to ride into another summit.As Brijmohan Lall Munjal, the Chairman, HERO MOTOCORP Motors succinctly puts it, â€Å"We pioneered India's two wheeler industry, we've steered it through difficult times; now it is our responsibility to set the pace again. † ————————————————- HERO MOTOCORP MOTORS LTD HERO MOTOCORP Motors Ltd. is a r esult of the joint venture between India's Hero Group and Japanese Honda Motors Company in the year 1983. This joint venture has not only created the world's single largest two wheeler company but also one of the most successful joint ventures worldwide. HERO MOTOCORP is globally known of being the most fuel-efficient and the largest CBZ selling Indian Motorcycle Company.This is a relationship so harmonious that HERO MOTOCORP has managed to achieve indigenization of over 95 percent, a Honda record worldwide. The company is committed to provide the customer with excellence. A rich background of producing high value products at reasonable prices led the world's largest manufacturer of motorcycles to collaborate with the world's largest bicycle manufacturer. During 80s, HERO MOTOCORP became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. They company possess three manufacturing units based at Dharuhera, Gurgaon and Haridwar are c apable to produce 4. 4 million units per year.They introduced new generation motorcycles that set industry benchmarks for fuel thrift and low emission. The unique features like fuel conservation, safety riding courses and mobile workshops helped the group reach in the interiors of the country. Well-entrenched in the domestic market, HERO MOTOCORP Motors Ltd. turned its attention overseas, and exports have been steadily on the rise. The below chart shows the golden years in the history of HERO MOTOCORP :- 1985| CD-100| 1989| SLEEK| 1991| CD-100 SS| 1994| Splendor| 1997| Street| 1999| CBZ| 2001| PASSION| 2002| DAWN, AMBITION| 2003| CD-DAWN, SPLENDOR +, PASSION +, KARIZMA| 2005| SUPER-SPLENDOR,CD-DELUX, GLAMOUR, ACHIEVER|Year Event 1984 * He Company was incorporated on 19th January, at New Delhi. The Company Manufacture motor cycles up to 100 cc capacity. The Company was promoted by Hero Cycles (P) Ltd. (HCPL). * The Company entered into a technical-cum-financial collaboration agreemen t with Honda Motor Co. Ltd. , Japan (HML). As per this collaboration agreement, HML was to furnish complete technical information and know-how and trade secrets and other relevant data. * HERO MOTOCORP CD-100 is the first four stroke motorcycle to be introduced in India in 100cc range. 1985 1986 * 36, 00,000 rights equity shares issued at par in prop. 3:10. 990 * In the domestic market the Company was reported to have a market share of 46%. 1994 * The Company's production and turnover increased to 1, 83,490 motorcycles and Rs. 483. 85 crores respectively due to growth in demand for two wheelers and declining inflation. 1995 * A new Technical Collaboration Agreement has been signed with Honda Motor Co. Ltd. , Japan for the period up to the year 2004 which includes technology related to models of higher Engine displacement. 1997 * HERO MOTOCORP Motors Ltd (HHML) has set up a new motorcycle plant in Gurgaon, near Delhi for the manufacture of the Honda Super Cub 100 cc stepthro bike 199 8 Honda Motor Company Ltd of Japan (Honda) and Kinetic Honda Motor Ltd (KHML) have signed a five-year licence and technical assistance agreement under which KHML will continue to receive the technical knowhow, critical vehicle parts and access to Honda's markets even after the sale of Honda stake in KHML to Kinetic Engineering Ltd (KEL). * The Company changed the paradigm in two-wheelers by launching the most powerful and fast bike- CBZ (e) with a unique feature of Transient Power Fuel Control (TPEC) system. 1999 * Leading two-wheelers manufacturer Hero Motors has formed a joint venture with Briggs Stratton of US to develop and manufacture four-stroke engines for mopeds and scooters in India, a top company. 2000 HERO MOTOCORP Motors Ltd. and Tata Finance Ltd. have signed a national tie-up agreement. The Company is the largest manufacturer of motorcycles in the country. * He Company was ranked as the 9th Highest Value Creator among 12 industry groups within the Bombay Stock Exchange top 100 companies over a five year period (1994-99). 2001 * HERO MOTOCORP Motors Ltd. has launched a new 100cc motorcycle named `Passion'. 2002 * Becomes the world's largest two wheeler company by selling 1. 3 million vehicles in 2001 2003 * Launches its cheapest 100cc motorbike ‘CD Dawn' * Bikes production capacity at two of its manufacturing facilities to three lakh units Achieves milestone by producing five million bikes from its Dharuhera plant in Haryana * Launches its new 223-cc, 16. 8 BHP Karizma at Rs 79,000 * The company has bagged two Total Customer Satisfaction (TCS) Awards. * HERO MOTOCORP Karizma bags BBC Bike of the Yr Award 2004 * HERO MOTOCORP unveils new version of Ambition * Hero Motors introduces ‘Sting' new 4-stroke bike 2005 * Two-wheeler major HERO MOTOCORP on October 5 announced launch of its first scooter ‘Pleasure' * HERO MOTOCORP rolls out 150-cc motorcycle Achiever 2006 * HERO MOTOCORP launches CBZ variant X-treme * HERO MOTOCORP announce d the launch of two new variants the new ‘Glamour' and * ‘Passion Plus' limited edition. 2009 HERO MOTOCORP motors launched new bike KARIZMA ZMR. Basic Organization Chart New Organization Chart ————————————————- BOARD OF DIRECTORS No. | Name of the Directors| Designation| 1| Mr. Brijmohan Lall Munjal| Chairman & Whole-timeDirector| 2| Mr. Pawan Munjal | Managing Director & CEO| 3| Mr. Toshiaki Nakagawa | Joint Managing Director| 4| Mr. Sumihisa Fukuda| Technical Director| 5| Mr. Om Prakash Munjal| Non-executive Director| 6| Mr. Sunil Kant Munjal| Non-executive Director| 7| Mr. Masahiro Takedagawa| Non-executive Director| 8| Mr. Satoshi Matsuzawa(Alternate Director to Mr. Takashi Nagai)| Non-executive Director| 9| Mr.Pradeep Dinodia | Non-executive ; Independent Director| 10| Gen. (Retd. ) V. P. Malik| Non-executive ; Independent Director| 11| Mr. Analjit Singh| Non-executive ; Independent Director| 12| Dr. Pritam Singh| Non-executive ; Independent Director| 13| Ms. Shobhana Bhartia| Non-executive ; Independent Director| 14. | Mr. Meleveetil Damodaran| Non-executive ; Independent Director| 15. | Mr. Ravi Nath| Non-executive ; Independent Director| ————————————————- PROFILE OF DIRECTORS | DR. BRIJMOHANLALL MUNJAL Mr. Munjal is the founder Director and Chairman of the Company and the $3. billion Hero Group. He is the Past President of Confederation of Indian Industry (CII), Society of Indian Automobile Manufacturers (SIAM) and was a Member of the Board of the Country's Central Bank (Reserve Bank of India). In recognition of his contribution to industry, Mr. Munjal was conferred the Padma Bhushan Award by the Union Government. Mr. Munjal is currently on the board of the following Public Limited Companies:Dr. Brijmohan Lall Munjal is currently on the board of the following Public Limited companies: No. | Name of Company| Nature of Office| 1| Hero MotoCorp. Ltd. | Chairman and Whole-time Director| 2| Hero FinCorp Ltd. | Chairman| | Easy Bill Limited| Director| 4| Hero InvestCorp Limited| Director| 5| Munjal Showa Limited| Director| 6| Rockman Industries Ltd. | Director| 7| Shivam Autotech Limited| Director| 8| Survam Infrastructure Ltd. | Director| | | MR. PAWAN MUNJAL | Mr. Munjal is the Managing Director and CEO of the Company. He is responsible for growth and strategic planning for the entire Group. A graduate in Mechanical Engineering, Mr. Munjal has been instrumental in bringing about technological and managerial excellence in the Company's operations. He has been the Chairman of several Committees of CII.He is also on the board of Indian Institute of Management, Lucknow and Indian School of Business. An avid golfer, Mr. Munjal is Past Chairman of the Asian PGA Tour Board of Directors and the Past President of Professional Golfers Association of India (PGAI). Under his guidance, Hero MotoCorp launched the Hero Indian Sports Academy (HISA) in collaboration with Laure us Foundation to provide equal opportunities in sports to various communities and to reward talent in the country. |   | | | | | Mr. Munjal is currently on the board of the following Public Limited Companies: No. | Name of Company| Nature of Office| 1| Hero MotoCorp Ltd. | Managing Director ; CEO| 2| Hero FinCorp Ltd. | Director| 3| Hero InvestCorp Limited| Director| | Hero Realty ; Infra Limited| Director| 5| Rockman Industries Limited| Director| MR. SUNIL KANT MUNJAL Mr. Munjal was appointed on the Board of Directors of the Company on August 25, 2006 as an Non Executive Director of the Company. After his graduation, he underwent training in the field of Mechanical Engineering. In the year 2011, he was appointed as the Jt. Managing Director of the Company effective August 17, 2011 for a period of 5 years. Mr. Munjal has also been the President of Confederation of Indian Industry (CII). He is also on the Board of Indian School of Business, Hyderabad and is the visiting faculty at various Business Schools and Corporate.His specialization is in Business Studies and Holistic Management Practices. Apart from the above he is a member of Prime Minister's Council on Trade and Industry, Consultative Group on Industry, Planning Commission, Government of India and SEBI Committee on Disclosures. He has made significant contributions to some of the National-level Economic and Labor reforms in India in the capacity of Chairman or as a member. |   | Mr. Munjal is currently on the board of the following Public Limited Companies: No. | Name of Company| Nature of Office| 1| Hero MotoCorp Ltd. | Jt. Managing Director| 2| Hero Corporate Services Limited| Chairman| 3| Hero Management Service Limited| Chairman| 4| Shivam Autotech Limited| Chairman| | Arrow Infra Limited| Director| 6| DCM Shriram Consolidated Limited| Director| 7| Easy Bill Limited| Director| 8| Hero InvestCorp Limited| Director| 9| Hero Life Insurance Co. Limited| Director| 10| Hero Mind mine Institute Limited| Director| 11| Hero Realty & Infra Limited| Director| 12| Rockman Industries Ltd. | Director| 13| Satyam Auto Components Limited| Director| MR. SUMAN KANT MUNJAL Mr. Munjal was appointed as an Additional Director on the Board of the Company on July 29, 2010. Mr. Munjal is the Managing Director of Rockman Industries Ltd. , one of the leading suppliers of Aluminum Die Casting, Machined and Painted Assemblies to Hero MotoCorp Ltd. Mr.Munjal, a graduate in Commerce, possesses rich experience and expertise in business management and thus has been instrumental in elevating Rockman Industries Ltd. to its current status. Mr. Munjal is currently on the board of the following Public Limited Companies: No. | Name of Company| Nature of Office| 1| Hero MotoCorp Ltd. | Director| 2| Rockman Industries Limited| Managing Director| 3| Hero Corporate Service Limited| Director| 4| Hero InvestCorp Limited| Director| 5| Hero Steels Limited| Director| 6| Munjal Acme Packaging Systems Limited| Director| 7| Survam Infrastructure Ltd. | Director| MR. PAUL EDGERLEY Mr. Edgerley was appointed as an Additional Director on the Board of the Company on May 4, 2011 in the category of Non-Executive Director. Mr.Edgerley has been a Managing Director at Bain Capital since 1990, a private investment firm with over $65 billion in assets under their management, where he focuses on investment in the industrial and consumer product sectors. He is currently on the board of The Boston Celtics, Keystone Automotive, Steel Dynamics, Sensate Technologies, MEI Conlux, HD Supply and Hero Investments Pvt. Limited. Mr. Edgerley is also a member of the Dean Advisory Board at Harvard Business School, Kansas State University Foundation, The Shamrock Foundation, serves on the US Board of The Right to Play and New Profit, Inc. He is a certified working p ublic accountant. He was also awarded an MBA with distinction from Harvard Business School and a BS from Kansas State University. He brings with him enriched experience in the field of finance and administration. Mr.Edgerley is currently on the Board of the following company : No. | Name of Company| Nature of Office| 1| Hero MotoCorp Ltd. | Director| MR. PRADEEP DINODIA Mr. Dinodia was appointed as an Additional Director on the Board of the Company on March 31, 2001 in the category of Non-Executive and Independent Director. Mr. Dinodia is a fellow member of The Institute of Chartered Accountants of India and a senior partner in the Delhi-based Chartered Accountancy firm M/s. S. R. Dinodia & Company. He has considerable experience in corporate affairs and allied legal and taxation matters. Mr. Dinodia is on the board of the following Public Limited Companies: No. Name of Company| Nature of Office| 1| Hero MotoCorp Ltd. | Director| 2| Shriram Pistons & Rings Limited| Chairman| 3| DCM Shriram Consolidated Limited| Director| 4| DFM Foods Limited| Director| 5| Hero Corporate Services Limited| Director| 6| J. K. Lakshmi Cement Limited| Director| 7| Micrometric Grinding Technologies Limited| Director| 8| SPR International Auto Exports Limited| Director| 9| Ultima Finvest Limited| Director| GEN. (RETD. ) V. P. Malik Gen. Malik was appointed as an Additional Director on the Board of the Company on May 4, 2001 in the category of Non-Executive and Independent Director. Gen. Malik retired as Chief of the Indian Army in September, 2000.During his distinguished military career, he received number of awards including the Ati Vishista Seva Medal (AVSM) and the Param Vishishta Seva Medal (PVSM) – the highest National award for distinguished services. Gen. Malik is on the board of the following Public Limited Companies: No. | Name of Company| Nature of Office| 1| Hero MotoCorp Limited| Director| DR. PRITAM SINGH Dr. Singh was appointed as an Additional Director on the Bo ard of the Company on September 28, 2004. in the category of Non-Executive and Independent Director. He is author of seven academically reputed books and over 50 research papers. Dr. Pritam Singh is one of the pioneers of Management Education in India who has devoted his life to the development of Management Education in India and abroad. Dr.Singh received the Padam Shri Award in 2003 for his contributions to this field. Dr. Singh is also on the board of the following Public Limited Companies: No. | Name of Company| Nature of Office| 1| Dish TV India Limited| Director| 2| Godrej Properties Limited| Director| 3| Hero MotoCorp Ltd. | Director| 4| Parsvnath Developers Limited| Director| MR. M. DAMODARAN Mr. Damodaran has been appointed as an Additional Director i. e. June 16, 2008 in the category of Non-Executive and Independent Director. Mr. Damodaran, aged 61 years was born on May 4, 1947 and belongs to the Indian Administrative Service, Manipur-Tripura Cadre. He had held various cov eted positions in Government / Public Sector and Regulatory Bodies.In the past he held the position of Joint Secretary (Banking Division) in the Ministry of Finance, Chairman Unit Trust of India. He headed the IDBI bank before being appointed as the Chairman of the Securities and Exchange Board of India (SEBI), the country's security market watchdog. He was also appointed as officer on special duty with the Reserve Bank of India dealing primarily with the restructuring of three identified weak public sector banks. Mr. Damodaran is currently on the board of the following Public Limited Companies: No. | Name of Company| Nature of Office| 1| Hero MotoCorp Ltd. | Director| 2| TVS Automobile Solutions Ltd| Chairman| 3| Bennett, Coleman and Company Ltd. | Director| | Hindalco Industries Limited| Director| 5| ING Vyasya Bank Limited| Director| 6| L ; T Infrastructure Finance Co. Ltd. | Director| 7| RSB Transmissions (I) Limited| Director| 8| S Kumar’s Nationwide Limited| Director| 9 | Sobha Developers Limited| Director| 10| Tech Mahindra Limited| Director| 11| UltraTech Cement Limited| Director| MR. RAVI NATH Mr. Nath has been appointed as an Additional Director w. e. f. October 14, 2009 in the category of Non-Executive and Independent Director. Mr. Nath, aged 64 years is an Advocate of Supreme Court of India. He is a Partner of one of the India's oldest legal firms Rajinder Narain & Co. He has done his B.Com (Honours), LLB, International and Competitive Laws from King's College, London, and PIL from Harvard. He did his apprentice from Sinclair Roche and Temperley, London. He brings with him rich and specialized experience in the field of Corporate and Commercial law, Asset Finance, Aviation and Cross Border issues of nearly 40 illustrious years. He has also been recognized several times by Euro money and others as a leading lawyer in the field of Mergers ; Acquisitions. He is listed in Who's Who and Legal 500. The Bar Association of India conferred its highest honour on him. Mr. Nath is also on the board of the following Public Limited Companies: No. Name of Company| Nature of Office| 1| Hero MotoCorp Ltd. | Director| 2| Kanoria Chemicals & Industries Ltd. | Director| 3| Somany Ceramics Ltd. | Director| 4| Voith Paper Fabrics India Ltd. | Director| Dr. ANAND C. BURMAN Dr. Burman has been appointed as an Additional Director w. e. f. January 13, 2010 in the category of Non-Executive and Independent Director. Dr. Burman is an eminent Industrialist with particular interests in the areas of Research and Development in the Pharmaceutical Sciences as well as Biotechnology and Technology issues. Dr. Burman has Doctorate in the area of Pharmaceutical Chemistry from the University of Kansas, USA.He is currently the Chairman of Dabur India Limited. He is also a member in the Council of Governors at Birkbeck College, University of London. Dr. Burman is also on the board of the following Public Limited Companies: No. | Name of Company| Nature of Offi ce| 1| Hero MotoCorp Ltd. | Director| 2| Althea Lifesciences Limited| Director| 3| Aviva Life Insurance Co. India Limited| Director| 4| Dabur India Limited| Director| 5| Dabur Pharmaceutical Limited| Director| 6| Ester Industries Limited| Director| 7| H&B Stores Limited| Director| 8| Hindustan Motors Limited| Director| ————————————————- PROMINENT AWARDS TO THE COMPANYYear| Awards & Recognitions| 2009| ET Awards for Corporate Excellence – HERO MOTOCORP is the winner of the â€Å"Company of the Year† award for 2008 – 09. | | 2008| NDTV Profit Business Leadership Award 2008 – HERO MOTOCORP Wins the Coveted â€Å"NDTV Profit Business Leadership Award 2008†³| TNS Voice of the Customer Awards:| * No. 1 executive motorcycle Splendor NXG * No. 1 standard motorcycle CD Deluxe * No. premium motorcycle CBZ Xtreme| | 2007| The NDTV Profit Car India & Bike India Awards 2007 in the following category:| * Overall â€Å"Bike of the Year† – CBZ X-treme * â€Å"Bike of the Year† – CBZ X-treme (up to 150 cc category) | | 006 | Adjudged 7th Top Indian Company by Wallstreet Journal Asia (Top Indian Two Wheeler Company). Best in its class awards for each category by TNS Total Customer Satisfaction Awards 2006:| * Splendor Plus (Executive) * CD Deluxe (Entry) * Pleasure (Gearless Scooters)| HERO MOTOCORP Splendor rated as India's most preferred two-wheeler brand at the Awaaz Consumer Awards 2006. | 2005 | Awaaz Consumer Awards 2005 – India's most preferred two-wheeler brand by CNBC in the ‘Automobiles' category. Bike Maker of the Year Award by Overdrive Magazine. | 2004 | Winner of the Review 200 – Asia's Leading Companies Award (3rd Rank amongst the top 10 Indian companies. | 2003 | Most Respected Company in Automobile Sector by Business World. | 2002| Ranked 4th in ‘Overall Best Manag ed Company' category, ranked 3rd in ‘Best Financial Management' and ‘Best Operational Efficiency' category, and ranked 6th in ‘Overall Best Investor Relations' category, by Asia money. | 2001 | Winner of the Review 200 – Asia’s Leading Companies Award (9th Rank amongst the top 10 Indian Companies). Winner of Three Leaves Award for showing Corporate Environment Responsibility in the Automobile Sector by Centre for Science ; Environment. | 1999 | National Productivity Award for the Best Productivity Award in the category of Automobile ; Tractor presented by Vice President of India. 1995 | The Analyst Award 1995 presented to HERO MOTOCORP Motors Ltd. on being ranked 9th amongst the most investor rewarding companies in India. | 1995 | National Award for outstanding contribution to the Development of Indian Small Scale Industry (NSIC Award – Presented by President of India). | 1991 | Economic Times-Harvard Business School Award for Corporate Perform ance to HERO MOTOCORP Motors Ltd. | ————————————————- PRODUCT PROFILE product| Product name| Showroom price| | HERO MOTOCORP CD-Dawn STD(97. 20 cc) | Rs. 44,681| | HERO MOTOCORP HF-Deluxe SPOKEHF-Deluxe CASTHF-Deluxe SPOKE(SS)HF-Deluxe CAST(SS)(97. 20 cc) | Rs. 48,292Rs. 50,255Rs. 50,929Rs. 51,939| HERO MOTOCORP Splendor Plus SPOKESplendor Plus CASTSplendor Pro SPOKESplendor Pro CASTSplendor Pro SPOKE (SS)Splendor Pro CAST (SS)(97. 20 cc)| Rs. 53,061Rs. 54,183Rs. 54,071Rs. 55,192Rs. 56,315Rs. 57,438| | HERO MOTOCORP Splendor NXG CASTSplendor NXG SPOKE (SS)Splendor NXG CAST (SS)(100 cc)| Rs. 53,321Rs. 54,669Rs. 55,791| | HERO MOTOCORP Passion Pro DRK SPOKEPassion Pro DRK CASTPassion Pro SPOKE (SS)Passion Pro CAST (SS)Passion Pro DISK (SS)(97. 20 cc)| Rs. 55,418Rs. 56,540Rs. 57,661Rs. 58784Rs. 61,028| | HERO MOTOCORP Passion X-Pro CASTPassion X-Pro SPOKEPassion X-Pro CAST S. S. Passion X-Pro SPOKE S. S. Passion X-Pro CAST DISK S. S. | Rs. 58,166Rs. 57,044Rs. 60,411Rs. 9,289Rs 62,655| | HERO MOTOCORP Super Splendor S. S(124. 70 cc)| Rs. 61,495| | HERO MOTOCORP Glamour DRUM SS NEWGlamour CAST DISK (SS)Glamour FI DISK (SS)(125 cc)| Rs. 63,299Rs. 65,544Rs. 73,539| | HERO MOTOCORP Achiever CAST(150 cc)| Rs. 69,568| | HERO MOTOCORP CBZ Extreme REAR DRUMCBZ Extreme FR& RR DISK| Rs. 78,477Rs. 81,843| | HERO MOTOCORP Hunk CAST FR DISK (SS)Hunk CAST FR & RR DISK (SS)| Rs. 76,836Rs. 80,203| | HERO MOTOCORP Karizma BLACK WHEELKarizma-ZMR (FI-NEW)(225cc)| Rs. 92,205Rs. 1,14,500| | HERO MOTOCORP Igniter CAST (SS)HERO MOTOCORP Igniter DISK CAST (SS)| Rs. 67,423Rs. 69,568| | HERO MOTOCORP- ExtremeHERO MOTOCORP-Extreme FR & RR| Rs. 79,599Rs. 2,966| | HERO MOTOCORP Impulse| Rs. 81,538| | HERO MOTOCORP Maestro| Rs. 58,145| | HERO MOTOCORP Pleasure-NEW(102 cc)| Rs. 53,007| PART 3 TOPICS * REVIEW OF LITERATURE ——————— Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- REVIEW OF LITERATURE Literature review Preference or taste is a concept used in the social science particularly economics, it assumes a real or imagined â€Å"choice† between alternatives and the possibility of rank ordering of these alternatives based on happiness, satisfaction, gratification, enjoyment, utility they provide more generally. It can be seen as a source of motivation. Cognitive sciences individual preferences enable choice of objectives goals.Also more consumption of a normal goods is generally ( but not always ) assumed to be preferred to less consumption. Preference rank translation is a mathematical technique used by marketers to convert stated preferences in to purchase probabilities that is into an estimate of actual buying behavior. It takes survey data on consumers preferences and converts it in to actual purchase probability. One consumer would in general have different consumption behav iors or preference from another. He may spend money on computers and technical books while the other may spend on two-wheelers. Availability of this information on consumer preference will be of great value to a marketing company.A bank or a credit card company that can use this information to target different groups of consumer for improved response rate or profit. By the same to key information on conception preference of the residents in one specific region for improved profit. Therefore it is very important to have a tool that can help analysis consumers behavior and forecast the changes in purchase pattern and changes in purchase trend. According to tray Norcross, London, I believe very strongly that consumers have a right just because it is getting harder to reach consumers doesn’t mean that marketers should be more devious or more forceful in their attempts to reach us. In fact quite the opposite, many of us are happy to be contacted with relevant timely, meaningful of fers.But it’s going to be on our terms, no longer victims of aggressive marketing we want to participate in the process with trusted brands and partners. Come and hang out with me here on consumer preference and learn how as a consumer. You can have more control than you thought. How you can research people in an effective and respectful way. TOPICS CONCEPT OF CUSTOMER SATISFACTION PART 4 ————————————————- CONCEPT OF SATISFACTION Concept Customer satisfaction: Satisfaction is the consumer’s fulfilment response. It is a judgement that product or service feature, or product or service itself, provides a pleasurable level of consumption-related fulfilment.Satisfaction is person’s feeling of pleasure or disappointment resulting from company’s product perceived performance in reaction to his/her expectation. Customer Satisfaction: Satisfaction: †Å"Satisfaction is a new way for customers and organization to work together to get answers, solve problems, and create new and better products ; services† CUSTOMER SATISFACTION: The usual measures of customer satisfaction involve a survey with a set of statements using a Likert Technique or scale. The customer is asked to evaluate each statement and in term of their perception and expectation of the performance of the organization being measured. Customer satisfaction measures the gap between customer experiences and expectations.If a customer’s experience of a product or dealer service exceeds his/her expectations, then the exceeded amount will equal satisfaction. And conversely, if the Customer’s experience falls short of expectation, the short fall will be equal dissatisfaction. Thus, customer satisfaction is the art of managing customer expectation and experience. Hence it can be seen that a two-wheeler has changed from a luxury item to a necessity. This indi cates that the present market condition is very good ; future of the indenting seems to be highly potential, hence many new entrants are entering the industry and making the competition even more enthusiastic. In this project report, we will find out the satisfaction level of the Hero MotoCorp Bikes owners in Surat city.The problem it is facing in the present market scenario. This project evaluates the various factors that keep the customer satisfied. It also evaluates the various factors that influence a customer to buy the bikes. While selecting a bikes, the various aspects that have to be given a thought with respect to Brand Image, Colour, Fuel efficiency, technology used, etc†¦ The extent to which a product perceived performance matches a buyer’s expectations. If the product’s performance falls short of expectations, the buyer is dissatisfied. If performance matches or exceeds expectations, the buyer is satisfied or delighted. Expectations shape customer perc eption of product / firm’s performance.Customer perceptions of the firm and its offer are shaped by: * Work of mouth publicity – like recommendations from friends , relatives, neighbours and peer group at work place. * Personal experience on the part of the customers. * Personal needs of individual customers. * External communication like the publicity of the firm in the media and its advertisement and other corporate communications. The study also finds the percentage of respondents who claim the dealership personnel attempted to influence their response to satisfaction surveys doubles to 12 percent when service is not up to par, when the work was not completed right the first time, or when the vehicle was not ready when promised. Clearly some dealer personnel are attempting to mitigate a problem they know they have. But the attempt is usually transparent, and comes off as disingenuous,† said Ivers. â€Å"Auto companies and dealers recognize the obvious benefit s of satisfying customers. Satisfied customers often bring repeat business and tell their acquaintances about the experience. While a few dealer personnel find creative ways to garner positive feedback, even when it’s undeserved, the reality is customer satisfaction is driven by truly satisfying customers, not trying to influence their satisfaction surveys. † A business term is a measure of how products and services supplied by a companmeet or surpass(better than) customer exprctation.When conducting a customer satisfaction survey, what you ask the customer is important. How, when and hoe often you ask these questions ars also important. However, the most important thing about conducting a customer satisfaction survey is what you do with the answer. Customer satisfaction will come acros the many situation where the organization need to evaluate customer perception of difference attributes of a product and his satisfaction there of. The customer satisfaction is very usef ul for the identifications of the customer requirements, establishment of products functional requirements , and also veryuseful for the concept of the product development. Customer satisfaction in 7 steps (4) encourage face to face dealings 2 respond to messages promptly and keep your clients informed. 3 be friendly and approachable 4 have a clerly defined customer service policy 5 attention to detail 6 anticipate your client’s needs and go out of your way to help themout 7 honour your promises So, customer satisfaction of a function of perceived performance and expectation. If the performance falls short of expectation, the customer is dissatisfied. If the performance matches the expectation, the customer is satisfied. If the performance exceeds expectation, the customer is highly satisfied or delighted. Tools for tracking and measuring customer satisfactionThere are four following tools for tracking and measuring customer satisfaction:- * Complaint and suggestion system. * Customer satisfaction survey. * Lost customer analysis. But among them customer satisfaction survey is suitable because responsive companies measure customer satisfaction direct by conduction periodic survey. CUSTOMER SERVICE: This is the most important department in a courier service. Customer service department should be very well trained and they should have good product knowledge. It is imperative that they treat each client as an important one. Problems are bound to occur due to circumstances beyond our control, but the customer service should be able to answer these clients and should not run away from the problems.At the branch level the operator or office assistant will have the dual responsibility of receiving collection calls as well as customer service calls. RESPONSIBILITIES OF A CUSTOMER SERVICE * Helping customers in trouble * Working for customer satisfaction * Upholding the company’s image * Increasing the company’s business * Supporting and carrying o ut the company’s policy of service excellence * Being an important link between the management and the customer. FEW THOUGHTS ABOUT CUSTOMER CARE * A customer is the most important person to enter our place of business. * A customer is not dependent on us we are dependent on him. He pays our salary. A customer is a person who brings us his wants; it is our job, duty and privilege to handle him with promptness courtesy and consideration. * The company that cares for the customers does not have to be anxious about its profitability and growth. * A customer is not an interruption to our work. He is the purpose of it. We are not doing him a favour by serving him. He is doing us a favour by giving us the opportunity to serve him. * Customers do not buy a product, unless they are useful, convenient, attractive, durable and reliable. * The employee who cares for the customer does not have to be anxious or worried about his job security and incomes. â€Å"STRANGER† is a Ã¢â‚¬Ë œfriend’ whom we have yet to meet.WHY CUSTOMERS QUIT * 1% due to death. * 3% move away * 5% form other friendships. * 9% for competitive reasons. * 14% because of product dissatisfaction. * 68% quit because of attitude of indifference towards customer service. WHAT DISPLACES THE CUSTOMER * Delay in responding. * Ignoring his presence. * Over charging without prior notice or explanation. * Untidy office. * Unmanned counter and telephone. * Show rules instead of being helpful. * Delaying refunds and dues. * Make him appear small, by not showing respect. PART 5 TOPICS PROBLEM IDENTIFICATION ————————————————- PROBLEM IDENTIFICATION BACKGROUND OF THE STUDY:As customers satisfaction is the key element for progress companies must give more priority to ever changing needs of the customer. STATEMENT OF PROBLEM: * A well define problem is half solution of that problem. So it represent single most important step to be Identification of problem and definition of it. And that is this task is heart of research work. * Here in the research view, problem identification means either converting management problem in to research problem or converting marketing in to research proposal. * HERO MOTOCORP wants to know the customer satisfaction level of HERO MOTOCORP bike, why the customer of HERO MOTOCORP satisfied or dissatisfied with product. * To under take customer satisfaction level of HERO MOTOCORP at DHRU AUTOMOBILEES. ———————————————— OBJECTIVES OF STUDY Following are the major objective the research study .OBJECTIVE OF THE STUDY The present study has been conducted in order to * Know the customer awareness level of HERO MOTOCORP Company’s product range. * To make a satisfaction analysis of people on the performance, aesthetics, features, se rviceability and company image of HERO MOTOCORP Bikes they own. * To analyze the attitude and perception level of people towards the HERO MOTOCORP Bikes they own * To know the present consumer preference in the market. * To offer suggestion based on the findings. * To know the satisfaction level of customers. To find out which features attract to the customers. * To find out the factors which are important while purchasing HERO MOTOCORP products? * To track the factor affecting satisfaction level of customers and perception in view point of Customers ————————————————- LIMITATION OF STUDY Following are the major limitation the research study * Scope/area of study is restricted to only Surat city. * Time duration of study is duly 6 weeks. * Study considered only few samples of customers. * The information collected by interview can be biased to a little extent as they expres s them. ————————————————- SIGNIFICANCE The study is useful to know the customer satisfaction of HERO MOTOCORP bike. * The study is also too useful to know different criteria which are important for taking the decision about changes in various systems. * The report is useful to know the