Why Britain Succeded in Colonising North America an Example by

Why Britain Succeded in Colonising North America The original owners of America are not well known. History however has it that several Indian tribal cultures lived in North America before the arrival of the first Europeans. Europeans only came to know of this new world in 15th century through a man known as Columbus (Krause, B. (2004). The first European explorers were the Scandinavians. This team was lead by Leif Eriksson and his men who later settled in north east coast of America. This opened up this continent for more visitors and explorers. With time, the English ruled this land and had greater possession compared to their rival parties like Spain, France and Netherlands. The reasons for this success are outlined below. Need essay sample on "Why Britain Succeded in Colonising North America" topic? We will write a custom essay sample specifically for you Proceed The English colonizers had a friendly way of treating the natives of the land (Wiki. answers, 2008). They dealt with them nicely and offered friendly terms. Some of the native inhabitants were given positions in leadership and the workers were paid well and promptly. This level of treatment was contrary to the styles of other colonial powers. England also introduced Christianity. This worked well because most of these native Indians believed in religion. They embraced Christianity because it explained their belief on the creation of the world. This gave English colonial power favor with the locals. English government exercised capitalism as a style of ruling. This encouraged many people to set up investments in the new colony in North America. This made it easy for the colonial rule to be put in place since many England citizens had occupied strategic locations in America. The government just moved in to take over the existing projects (Sparknotes 2008). English colonies had constant support from the motherland. This made the conquest very easy because key resources were sent from home. English colonies were governed by experienced staffs. These are people who must have held similar positions at home, and only got transfers to the new positions away from home. Success must have come to the English people partly because they had mastery of the terrain and geography of the new world. This strong geographical locale made it easy to maneuver during wars. They also found it easy to move from place to place. England as a country was more stable than other colonizers. Their good governance led by kings and queens provided a good economic backup during the conquest. Besides this, English army was also very strong and had superior weapons. These were used to fight the rival groups like France, Germany and also to fight against opposition from the native people. English people approached North America with an attitude of settling. This made the locals to accept them, compared to other powers that came with a mentality of getting gold and riches (NC encyclopedia. 2008). English middle class was wealthy and of great influence in the society. This made them venture out into the North America in pursuit of great opportunities. Their mother country later supported their initiative resulting into success of the colony. The naval force of England was also well trained and powerful. This team played a big role in concurring of the North American coast and in fighting other rival colonial powers (Bailey, T. Kennedy, D. Cohen, L 2000). Conclusion North America, earlier known as new land was discovered by ancient explorers. The first European power to settle in this zone was Spain. Even though hey were the pioneers, they later failed because their policies sidelined the natives of the land. England later succeeded in their conquest because they were friendly to the locals and also received support from home. Works cited Bailey, T. Kennedy, D. Cohen, L. (2000). The American pageant: history of the republic. Cambridge: Harvard University Press. Krause, B. (2004). American history. Cambridge: Harvard university press. NC encyclopedia. (2008). First English Settlement in the New World. Sparknotes (2008). The Early English Colonies Wiki.answers. (2008). Why were the English colonies in North America successful?

Themes, Content and the Power of Music in Iron Man When the World Is Crumbling

Themes, Content and the Power of Music in Iron Man When the World Is Crumbling When it was announced that the Marvel Studios was going to adapt one of the audience’s most beloved stories into a major feature length movie, the audience was hyped. Everyone wanted to see Iron Man on the big screen, and, one must admit, Jon Favreau did not upset people’s expectations.Advertising We will write a custom essay sample on Themes, Content and the Power of Music in Iron Man: When the World Is Crumbling specifically for you for only $16.05 $11/page Learn More Iron Man was huge not only because of the special effects, but also because of its likeable characters, the story arc of the lead hero, Tony Stark, and the complex ethical issues that the movie handled. While the key theme of the movie clearly revolves around Tony Stark, the millionaire, Favreau also renders a range of ethical and philosophical issues. Among the key ones, a man’s role in society should be named. Although Tony Stark seems to have all the power and money th at a man may dream of, his story arc is clearly geared towards recognizing his place under the sun and changing from an arrogant snob into a hero in every meaning of the word. Personal evolution, however, is not the only issue that the movie touches upon; Favreau offers his own take on political problems, including civil–military cooperation, terrorism in the Middle East, weapon trade, etc. Though widely considered misleading, the given interpretation of the current political issues is rather engaging and thought provoking. Adapting a comic book into a movie is not an easy task for two reasons, the first one being the necessity to keep the original content intact, at the same time fitting several volumes into ninety minutes of running time, and the second one being the need to translate a comic book story, that is, a primarily visual narration, into a complex virtual world, in which visual and acoustic elements are combined. Therefore, unlike in a comic book, in a movie, soun dtracks play a huge role, which can be illustrated by taking the Iron Man soundtracks as an example.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More There is no secret that taking the original story of the Iron Man without changing a few elements to add more credibility to it would have meant to shrink the range of the movie audience to the amount of the Iron Man diehard fans. The movie clearly needed a more mature character and a more serious atmosphere to it to look less goofy and at the same time retain its unique style. Seeing how very little could be added to the story to make the idea of a man building a suit for flying more realistic, it was decided to use music to make people believe that the characters are real and, more importantly, want them to be real. The results were stunning, with literally every single lighthearted moment balanced out with a heavy soundtrack. While the movie admittedly is too smart to take itself too seriously, the music adds the weight that the original story lacks to appeal to an average viewer, seeing how the number of soundtracks amounts to nineteen in the original release, and to twenty-seven in a DVD with extra scenes and director cuts. The soundtracks are remarkably versatile; instead of recycling one and the same concept by putting the emphasis on action scenes, the movie allows for a number of quiet and, honestly, very sincere moments. For instance, when Colonel Rhodes saves Stark’s life and the latter returns home, the first few seconds of the soundtrack actually land on a very peculiar note, leaving the feeling that the lead character experiences doubt and, perhaps, even fear. The first few notes of the â€Å"Vacation’s over,† therefore, open a set of ethical questions to the audience, making it clear that the leading character doubts whether the Iron Man should resume his rescue mission or let the state defense forces do their job. Not only does the theme make the character more humane and, therefore, more complex, but also raises the question whether becoming a vigilante is actually an ethically sober thing to do.Advertising We will write a custom essay sample on Themes, Content and the Power of Music in Iron Man: When the World Is Crumbling specifically for you for only $16.05 $11/page Learn More â€Å"Vacation’s over† feels like the character is actually starting to breathe and live on his own; however, the very next second, a powerful orchestral motif makes it clear that the movie does not have the time to explore the character’s doubts – the reluctantly heroic chords show that a major blockbuster did not dare to venture into the depth of a complex drama. Nevertheless, the music does render the movie’s major themes successfully – it is just that the themes could have been explored in a much better way. To Ramin Djawadi’s credit, he does manage to address the major theme of the movie, the conflict of a rebel in the high class society, in a very impressive way. â€Å"Institutionalized,† with its aggressive beat and intense lyrics manages to render the emotions of a rebel who is restricted by the social boundaries: Sometimes I try to do things and it just doesnt work out the way I wanted to. I get real frustrated and I try hard to do it and I take my time and it doesnt work out the way I wanted to. (Marco Crdenas Soler 0:17–0:33) The seriousness of the issue raised in the movie, however, is often reduced by adding more laid-back music elements. For instance, the â€Å"Back in black/I hit the sack/It’s been too long I’m glad to be back† line from AC/DC’s â€Å"Back in Black† (Iron Man 1:04–1:07) is supposed to mark the first stage of the character’s evolution and define him as a self-assured million-dollar playboy. As the movie progresses and the character evolves, however, the soundtrack is becoming heavier, still lending Tony Stark a unique air of nonchalance and affording being ironic towards the latter, as the â€Å"Are Those Bullet Holes?† (Iron Man 126:01) shows. Speaking of music as a background for the characters to interact in, a number of movie directors seem to forget about the necessity to let the key film scenes breathe. As much as a movie needs music to create a specific mood, it is still required to have a couple of silent moments to let the atmosphere build up and to prepare the audience for another twist of the plot.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Luckily, Iron Man is one of the few movies that actually invites the audience to sink into its atmosphere and offers a decent payoff by using music as the means to put the emphasis on the climax. As the movie approaches the end credits and the leading character takes the floor at the conference, there is no soundtrack, and the entire scene seems rather ordinary and even mundane part of a life of a public person. However, after Tony Stark confesses to be the Iron Man, the next scene explodes with music, doubtlessly leaving a big impact. The music, therefore, serves as the means to render the characters’ emotions, as well as to create a specific atmosphere, like music should. Marco Crdenas SolerSuicidal Tendencies. â€Å"Institutionalized.† YouTube.  Iron Man. Dir. Jon Favreau. Perf. Robert Downey, Jr., Terrence Howard Jeff Bridges. Marvel Studios, 2008. Film.

Science 6..11-12 Assignment Example | Topics and Well Written Essays - 750 words

Science 6..11-12 - Assignment Example Dead zones represent low-oxygen areas (hypoxic areas) in the world’s coastline and lakes. All organisms need oxygen to survive. The absence or low oxygen levels in these areas make it impossible for organisms to survive hence the term dead zone. The Gulf of Mexico gives a quintessential example of one such area. According to National Geographic, in 2010, the Gulf of Mexico Dead Zone was approximately 20,140 square kilometers. It has a seasonal hypoxic zone that forms every year in late summer. Its size varies from less than 5,000 square kilometers to approximately 22,000 square kilometers. The primary cause of dead zone formation is human activities. The upsurge in population has led to an increase in intensive agricultural and industrial activities. These activities lead to the emission of nitrogen and phosphorus into the environment i.e. soil, water and air. These are washed off into water basins such as oceans and lakes. These nutrients increase the fertility of the marine ecosystem; organisms like phytoplankton, algae and seaweed grow rapidly (algal bloom). This prevents the penetration of sunlight and absorption of oxygen by organisms living beneath the water surface leading to the reduction of the organisms immensely through death. Due to low-oxygen and available nutrients, the organisms (phytoplankton, algae and seaweed) eventually die and sink to the bottom of the sea where they are decomposed by bacteria. Oxygen can flow freely but is eventually used up by the process of decomposition leading to low-oxygen (hypoxia). Organisms that live beneath die or wither and others like the fish flee and a dead zone is formed. Several methods can be embraced to reduce the occurrence of dead zones. The use of synthetic fertilizers can be discontinued or reduced as they contain large quantities of nitrogen and phosphorus. Farmers can also use natural sources like compost and manure and adopt farming methods like contour cropping and no-till to reduce

Critical Thinking envi 423 Essay Example | Topics and Well Written Essays - 1250 words

Critical Thinking envi 423 - Essay Example The US economy and particularly the value of dollar is very much dependent on the oil of the Middle East and this is the reason; she gives priority to Saudi Arabia and Israel in her foreign policy. All the readings provided during this course were marvelous and has the greatest intellect value. Moreover, the course contributed to enhance my world view and helped me to develop the analytical skill to understand the events in details. However, the following three issues contributed significantly to my learning in this course: The present age is called the ‘era of information’. Media that includes television channels, radio, newspapers, magazines, journals and World Wide Web is busy in generating knowledge for viewers, audiences and readers. The media has its own shortcomings and hence it moulds the information as it suits itself or its country. Every piece of reading or broadcast has some sort of information but this cannot be declared authentic or we can call it ‘disinformation’. Resultantly, the world view based on this ‘disinformation’ would definitely lead astray. Junline Assange coined the term ‘scientific journalism’ to deal with this menace but still this is a utopia. prolific speeches by professional orators, logical argumentations and misuse of even true information have become the hall mark of the present day media. Moreover, entertainment industry has become the largest industry of the world and even education is also being imparted through t he modern techniques of entertainment which led to the creation of new term of ‘infotainment’. All this entertainment stuff and dazzling media satisfies the sensory needs of human being and does not invoke contemplation. This fuss will end up with the emergence of psychological problems, and ideological width among human beings. There is a dire need to rein the media as it is taking undue benefit of its liberty under the tag of media freedom. Another issue that contributed

Principles of Economics Essay Example for Free

Principles of Economics Essay Suggest how an economist would approach the problem of alcohol abuse. Economics is about scarcity and choice. It is assumed that all human beings are rational thinkers hence would always choose to consume products that would give them maximum satisfaction or utility. Mankiw (2011, p. 6) argues that rational people ‘systematically and purposefully do the best to achieve objectives given available opportunity.’ Given a choice among alternatives and with scarce resources, one would evaluate the benefits and costs of consuming an extra unit of a product and would only take a decision only if marginal benefit is greater than marginal cost. In this case, to solve the alcohol abuse problem, one has to consider marginal benefits and marginal costs derived from consuming an extra unit of alcohol and since excessive drinking has more costs than benefits, one would refrain from alcohol. The opportunity cost foregone by choosing to abuse alcohol is too high compared to satisfaction derived; money spent on alcohol can do many other things such as feeding the family, education for children, and investments among others. Besides, the person may have health problems thus adding to the costs. By considering all these factors, a rational person would refrain from alcohol abuse. Heyne (2000) acknowledges the role played by incentives in directing behavior. For him, rational people usually respond to incentives or are induced to act by them. Assuming alcohol abusers are rational, imposing taxes on alcohol substances would eliminate the problem. This would follow the law of demand which states that other things being constant, if the price of a good increase, the quantity demanded of the good decreases. Taxes have the effect of increasing alcohol prices and this would automatically mean that the abusers would desist from alcohol consumption or cut their consumption. Analyze how prescription drugs affect the demand and supply of other products  and services in this country. Prescription drugs are drugs prescribed by a medical officer to a patient and are regulated by legislation unlike the over-the-counter drugs which can be old to anyone. If a patient is under prescription drugs, he/she buys the drugs despite the price of the drugs. An increase or decrease in price of the drugs therefore has little or no effect on the quantity demanded by an individual (McCarthy Schafermeyer, 2007). The drugs are provided by the National Health Insurance and have no close substitutes. The increase in price of the drugs thus affects all the sectors of healthcare industry such as patients and private insurers. Due to increased costs, the private insurers are forced to increase the cost of their services in case they have to offer such drugs and this may lead to low demand for their services. The patients are also required to get medical prescriptions before obtaining the drugs thus the demand for the medicine may be low compared to over-the-counter drugs. Use of prescription drugs also has an effect on demand for other healthcare services such as hospitalization. The prescription drugs also affect supply of generic products as manufacturers have patents to supply the new drugs for some years. Formulate a reason why elasticity of demand is an important consideration when analyzing the impact of a shift in supply and why the elasticity of supply is an important consideration when analyzing the impact of shift in demand. The price elasticity of demanded which is percentage change in quantity demanded over percentage change in price shows consumers responsiveness to price changes. (McKenzie Lee, 2006). It is an important consideration when analyzing the impact of a shift in supply and in determining if the firm should raise or lower its price. The supply curve is upward sloping showing a positive relationship between price and quantity supplied other things held constant. However, in long-run, those factors do change causing a shift in supply curve. Such factors include; input prices, technology, expectations and number of sellers in the market. For example, an increase in input prices such as labor would lead to a decrease in supply thus shifting the supply curve to the left. This results in low output which is  not able to satisfy the market demand thus pushing the prices up. An increase in prices according to the law of demand would lead to a fall in demand leading to excess supply and consequently fall in prices until an equilibrium is reached (Mankiw, 2011). However, the fall in quantity demanded will be determined by elasticity of demand. If the product has inelastic demand, an increase in price as a result of shift in supply would have no effect on demand thus suppliers would get more revenue. If demand for the product is elastic, an increase in price would lead to a massive reduction in quantity demanded and consequently lowering of prices and revenue. Shifts in demand curve are caused by other factors that affect demand except price. These include; income, price of related goods, tastes and preferences, expectations and number of buyers (Mankiw, 2011). Elasticity of supply shows the producers’ responsiveness to changes in price and is important in evaluating the impact of a shift in demand. For example, an increase in income would lead to an increase in demand depending on the type of the good thereby shifting the demand curve to the right. If it is an inferior good, an increase in income would lead to decrease in demand shifting the curve to the left. In this case, the good is normal. A shift in demand curve to the right would lead to an increase in price and quantity supplied. However, this is determined by elasticity of supply. If the good is elastic, a small increase in price would lead to a large increase in quantity supplied. This would in effect lead to excess supply forcing the prices to fall thus inducing an increase in quantity demanded but if the supply is inelastic, an increase in price would lead to a small increase in quantity supplied not enough to offset costs hence fall in revenue. Provide two examples of increasing-cost industries in your state and propose why they would have a positively sloped supply curve. According to McEachern (2010) increasing-cost industries occur as a result of entry of new firms due to increase in demand. An increase in demand results in high production costs and the average long-run average cost curve of each firm to shift upwards. The market is competitive and thus new firms enter the industry to share in the abnormal profits made by existing firms. However, as new firms enter, they compete thereby pushing up the production costs leading to low  profit or some firms are forced out of the market. This depends on how far the market supply curve shifts to interact with demand curve. The industry would have a positively sloped supply curve as an indication of the increasing costs. Examples of increasing-cost industries are housing construction and mobile companies which bid up prices for labor and raw materials. Suggest how, under certain conditions, a perfectly competitive market is economically efficient. A perfectly competitive market cant innovate, because all products are homogeneous and cant take advantage of cooperation. But if you define efficiency in a particularly useless way and choose only one definition of economic efficiency as well then there are certain conditions under which a perfectly competitive market is economically efficient.

The Awakening: Concepts of Morality :: essays research papers

The Awakening: Concepts of Morality   Ã‚  Ã‚  Ã‚  Ã‚  The novel The Awakening, of which the author is Kate Chopin, drags its readers down into a poor mentality. The reader is shown how morals are scarcely used in common ordinance by Mrs. Pontellier. The reader is thrown from one incident of insubordination in a quarrel with Mr. Pontellier into her neglect for her children and then is heaved into Mrs. Pontellier’s obsessive nature as an adulteress.   Ã‚  Ã‚  Ã‚  Ã‚  Any insight into Mrs. Pontellier’s too-free-spirited nature would have one’s insides turn opposite of God’s Will. From the beginning of the book, the reader sees that Mrs. Pontellier is irrational, self-obsessed, and perhaps intolerable. This image is brought on by her insistent attitude that she must have everything in the manner that she desires. Her insubordination in this society would have the denizens of the time returning quite spiteful glances at Mrs. Pontellier. A quote to help one picture the ill-willed persistence carried by Mrs. Pontellier was mentioned when the book summarizes her emotions: â€Å"She perceived that her will had blazed up, stubborn and resistant. She could not at that moment have done other than denied and resisted (P.31).† Her insistent attitude also made her self-righteous and neglectful of other persons.   Ã‚  Ã‚  Ã‚  Ã‚  In other ways, Mrs. Pontellier’s morality led to a dreadful deceit of her own children. Her self-righteous mindset was damaging to her children’s vitality. The ways that she treated the children were full of neglect. As in a certain night, Mr. Pontellier returned home from work to find that one of his children had a fever. Mrs. Pontellier refused to look at the child because she stated that â€Å"He had gone to bed perfectly well . . . and nothing had ailed him all day (P.5).† Mr. Pontellier knew that his child had a fever, but could do nothing about it, and was left to ponder that his wife was a habitual neglecter of their children. He told her this and she did nothing. As a neutral detail, Mr. Pontellier had no idea what his beloved wife had on her mind.   Ã‚  Ã‚  Ã‚  Ã‚  In Mrs. Pontellier’s mind hovered the ever-present thought of another man, other than her husband. During most of the story, the man that Mrs. Pontellier fancied was Robert. Robert was an intriguing man that she met during the summers that were spent at Grand Isle. She had always been fond of the man, but he showed her little interest out of respect for her marriage.

Marketing Plan for the Body Shop Essay

Concealer is very popular and its market growth stable because of concealer is very useful to cover the imperfection on the skin. The Body Shop’s Tea Tree Concealer, which launched in 2009, is this marketing plan’s character. Tea Tree Concealer is a handy portable stick to conceal blemishes which without over drying the skin. It also produce with organic tea tree oil. Tea tree oil’s ingredient renowned for its anti-bacterial benefits and an infusion perfect to help blemished skin. Based on the SWOT analysis of Tea Tree Concealer, it mentions that Tea Tree Concealer needs to be more popular and needs to uses the gender segmentation that to enlarge the market with the men’s market because the demand of men’s cosmetics market is increasing especially of the concealer. Therefore, the marketing objectives are to enhance the promotion of Tea Tree Concealer that can increase 5-10% sales in short term; and in long term, The Body Shop can develop a Men’s Tea Tree Concealer to satisfy men’s satisfaction of concealer that the concealer can take care about men’s face skin. For the marketing strategies, for short term, the body shop can use promotion tools, such as advertising in Facebook, beauty magazines and promote next to the MTR escalator. Also, the body shop can give general customers 5-10% off discount for buying Tea Tree Concealer. And the VIP can get one more discount after the new product has got 5-10% discount. Moreover, The Body Shop can give out the sample for people like and share the post on The Body Shop’s Facebook page, after that show it to the staff, then they can get one  sample; and The Body Shop can have corporation with Mannings and Watsons. If people consume above $150, they can get a sample of The Body Shop. For long term, The Body Shop can use marketing mix (Product, Price, Place and Promotion), to increase the sales of Tea Tree Concealer and to open up the men’s concealer market, a men’s product that calls â€Å"Men’s Tea Tree Concealer†. In product strategy, The Body Shop can put in money on Research & Development, to develop the â€Å"Men’s Tea Tree Concealer†. In pricing strategy, Market-Penetration pricing is the company choice on setting price because the tea tree collection of The Body Shop is famous in Hong Kong but the tea tree concealer is not familiar with the men. In promotion strategy, The Body Shop can set up a special counter in shops, which is the company promotional product. Some salesperson will promote the new product as men may feel shy to buy make-up product so set up a counter is every shop help the company to find some target. Also, the company will give out some sample if people click ‘like’ in Facebook fans page and to have video promotional campaign, people who have tried to use our product can join this competition. The users have to make a video about the feedback from using new tea tree concealer; the top 10 participants who obtained highest ‘like’ on their video clips can win $1500 cash. For the marketing budget, Statement of Comprehensive Income that it is for the Promotion of Tea Tree Concealer & Men’s Tea Tree Concealer, it shows that it will have a profit in the end of the promotion of Tea Tree Concealer and also have a profit in develop a Men’s Tea Tree Concealer. ————————————————- Contents | Page| 1. Introduction | 4| 2. Current Marketing Situation Analysis * Background Information * Current Market Analysis * Competitor Analysis| 5 – 9| 3. SWOT Analysis| 10 – 11| 4. Marketing Objectives * Short Term * Long Term| 12| 5. Marketing Strategies * Short Term(Advertisement, Discount, Sample, Sponsorship) * Long Term(Marketing mix : Product, Price, Place and Promotion)| 13 – 15| 6. Marketing Tactics * Short Term * Long Term| 16 – 17| 7. Marketing Budget| 18 – 19| 8. Conclusion| 20| 9. Bibliography| 21| 10. Appendices| 22 – 28| ————————————————- Introduction â€Å"Do you want to be more beautiful?† Without doubt, ladies want to show the most beautiful face to others; therefore, they use lots of cosmetics, such as concealer, face primer, eye primer, lipgloss and eyebrow pencil. A lot of people strongly believed that concealer is the most useful cosmetics than others, because concealer is very useful to cover the imperfection on the skin. It is an important character which it can give people a better appearance. Thus, we decided to have a marketing plan for the concealer. Moreover, organic issue is very popular that it started in the past few years, for example, organic food and the products must produce with organic materials. So, we decided that the concealer must produce with organic materials. Finally, The Body Shop’s Tea Tree Concealer, which launched in 2009, has been the character in this marketing plan because Tea Tree Concealer is a concealer which it produces with organic tea tree oil. Tea tree oil’s ingredient renowned for its anti-bacterial benefits and an infusion perfect to help blemished skin The Body Shop uses the gender segmentation that the consumer market is mainly women. We can know from the lots of products collections are mainly decided for female, for instance, Vineyard Peach, Extra Virgin Minerals etc. Although cosmetics’ consumer market is mainly women, the demand of men’s cosmetics market is increasing especially of the concealer. This is because men need a better appearance that it is good for their work and interpersonal relationship. Therefore, The Body Shop needs to enlarge the market with the men’s market. Not only the women market is important, but also the men market. This marketing plan suggests some marketing strategies, which uses marketing mix (Product, Price, Place and Promotion), to increase the sales of Tea Tree Concealer and to open up the men’s concealer market, a men’s product that calls â€Å"Men’s Tea Tree Concealer†. For increasing sales of Tea Tree Concealer, we can mainly use promotion tools, such as advertising; and promotion mix strategies, such as push strategy and pull strategy. For open up the men’s concealer market, we can use product strategy, price strategy, place strategy and promotion strategy, to promote the new product, â€Å"Men’s Tea Tree Concealer†. The marketing plan for Tea Tree Concealer is presented as follow. ————————————————- Current Marketing Situation Analysis Background Information * L’Orà ©al – Company Overview The L’Orà ©al Group is the world’s largest cosmetics and beauty company. Over 500 brands and many thousands of individual products such as hair color, permanents, hair styling, body and skin care, cleansers, makeup and fragrances five worldwide research and development centers. There are two in France and one in the U.S, Japan and China. On 17 March 2006, L’Orà ©al purchased cosmetics company The Body Shop for  £652 million. Their slogan is â€Å"Because we’re worth it too† and the Head office is in the Centre Eugà ¨ne Schueller in Clichy, Hauts-de-Seine, near Paris. In 2003, L’Orà ©al announced its 19th consecutive year of double-digit growth. In 2007, L’Orà ©al was ranked 353 in the Fortune Global 500. The targeted markets of L’Orà ©al are mass, professional, luxury, and active cosmetics markets.They own interests in various activities such as fine chemicals, health, finance, design, advertising, insurance. * The Body Shop – Company Overview The Body Shop International plc, a part of the L’Orà ©al family, which specialized in producing beauty and cosmetics products. It is founded in the UK in 1976 by Dame Anita Roddick. There are more than 2,400 stores in 61 countries including Thailand, Australia and America. â€Å"The business of business should not just be about money, it should be about responsibility. It should be about public good, not private greed.’’ –said Dame Anita Roddick, founder of The Body Shop. The Body Shop creates a non-animal-testing and a fair trading company image. Every product is animal cruelty free and it is the first international cosmetics brand to be recognized under the Humane Cosmetics Standard for its Against Animal Testing policy. The Body Shop believes in fair trade, had set up own fair trade programme, called Community Trade. Community Trade works over 30 suppliers in more than 20 countries, providing over 25,000 people across the globe with essential income to build their futures. The Body Shop has five core values, which are Support Community Trade, Defend Human Rights, Against Animal Testing, Activate Self-Esteem and Protect Our Planet. Current Market Analysis * L’Orà ©al / The Body Shop In this section, we will divide into three parts related to market analyses. Frist, the market share of the L’Oreal in the world as The Body Shop is under this brand. Second, the market share of The Body Shop in the world and Hong Kong. Third, explain the target group and their needs of The Body Shop. First, the L’Oreal is a worldwide brand which its shops located in 130 countries. The largest market of the L’Oreal is Asia, Pacific, followed by Western Europe and Northern America, which means Asia has a very high potential to keep increasing. From the graph next to, Asia, Pacific share nearly one-third of the worldwide cosmetic market. Also, from the expectation of Euromonitor, the market share in Asia Pacific will be changed in 2013, the share of China will increase from 22% to 28 % Breakdown of the worldwide cosmetics market Breakdown of the worldwide cosmetics market Moreover, due to the improvement of the technology and increase in quality of life, more and more cosmetic products appear in the market, causing keen competition. In 2011, the L’Oreal is act as leading role in the world, which is 20% of sales more than the other. Second, The Body Shop promotes using organic material and adopting community fair trade, that’s suit the taste of people in the world which have a higher standard of environmental friendly. As the result, The Body Shop has become one of the top 20 cosmetic brands of the world in 2011. Furthermore, compare the sales in the past two years of The Body Shop, the sale increased from 2010 to 2011 in Western Europe and the New Market. The New Market refers to Asia, Pacific Area, for example, China and Middle East. Although we cannot judge that the market share has increased, we can compare the proportion of sales by geographic. The New Market increased 1.4% form 46.9% in 2010 to 48.3% in 2011. This means The New Market has become more important to The Body Shop. The Body Shop uses the gender segmentation that the consumer market is mainly women. We can know from the product collections of Vineyard Peach, Extra Virgin Minerals etc. These products are mainly decided for female, as skin  in different between female and male. Also, the Body Shop promotes using organic materials to make their products. Citizens improve their sense of environment, so the reasons for citizens to choose their cosmetic products not only force on the quality of the product but the level of environment friendly of the product. Furthermore, The Body Shop buys the raw materials under a fair trade system which they have fulfilled their social responsibility, the farmer can earn more compare to other products which do not adapt fair trade. Customers will consider this point as their decision criterion. Lastly, ‘there is only one way to beautiful, nature’s way.’ This slogan is very impressive for nowadays customers. It’s because there is a lot o f news or report point out that chemical has been put into cosmetic products. Also, as the quality of life increased, customers are willing to spend more money to buy nature products. * Concealer Market Concealer is very popular and its market growth stable because of concealer is very useful to cover the imperfection on the skin. It is an important character that it can give people a better appearance. This product is mainly used by women, but use among men is increasing. The concealer is a type of makeup used to cover under-eye circles, pimples and other small blemishes visible on the skin.The concealer also can cover redness and even body flaws such as birthmarks, scars and vitiligo. The market of concealer has intense competition, for instance, The Body Shop(Product name: Tea Tree Concealer), Bobbi Brown(Product name: Creamy Concealer), Cle de Peau Beaute(Product Name: Concealer), Beauty Tech(Product Name: Ice-cream Concealer ), MAC(Product Name: Select Cover Up), Shu Uemura(Product Name: Point Cealer) etc. Also, some of the concealer is especially for a part of skin: for example, whole face, under-eye circles, pimples. * Product Review – Tea Tree Concealer (The Body Shop) We are focus on The Body Shop’s Tea Tree Concealer, which launched in 2009. Tea Tree Concealer is a handy portable stick to conceal blemishes which without over drying the skin. It also produce with organic tea tree oil. Tea tree oil’s ingredient renowned for its anti-bacterial benefits and an infusion perfect to help blemished skin. Also, it traditionally used to promote healthy-looking skin and has fantastic skin moisturising properties. It costs HK$139 / 4.5g (2012’s price). Competitor Analysis * Jurlique Jurlique has spent 25 years to explore the organic and biodynamic ingredients and our unique Bio inherent â„ ¢ process to create the purest, most powerful skin care. From biodynamic farms in South Australia, the leading natural innovation, we have to unlock the potential of the combination of nature and science to create an effective product is beautiful. Just means you healthy, beautiful skin. The Jurlique farm: Their factory on the farm lived a pampered life. Jurlique’s founders searched the world’s richest, most clean on Earth, to build our farm. They found that, in Adelaide (Adelaide Hills). Today, this pristine environment is a wide variety of plants, herbs and flowers, and provides the natural forces Jurlique high performance mixed. As the only Australian beauty brand, our own certified biodynamic farm (NASAA, the National Association of Sustainable Agriculture, Australia certification), we can prove the purity of our harvest. We follow strict organic and biodynamic farming principles, in order to achieve our recognition. In order to maintain a perfect nature, we tend to pick the crop of hand-sorted. The nature of the work and do not oppose it, and we strive to create a richer soil, which means healthy plants, extract and more effective products. So this is a natural process, better farming more beautiful skin. Benefits: It is a natural skin tones covering cream, in order to help to reduce the appearance of defects. Also, it can help balance oily skin surface sebum moderate and can help protect environmental aggressors. Ingredients: The witch hazel extract objects and tea tree oil help to gently clean and moderate sebum in the skin surface. The marigolds and self-healing extract offers comfortable performance and help rebalance the sensitivity. Aloe extract and glycerin strongly hydrate, and helps to soften the skin. Grapefruit seed extract contains antioxidant properties and helps protect the skin against environmental damage. * Oriflame Oriflame was founded in Sweden in 1967 by Hanlin brothers, has become an international market in more than 60 countries around the world. Cosmetics direct selling company. Oriflame has a wide variety of innovative product lines, Sweden, natural beauty products â€Å"by 360 Million independent sales consultants are sold worldwide, and has created more than 1.5 billion euros a year in sales. It is natural beauty products from Sweden. Oriflame offers industry-leading career opportunities, and help people to earn income from the first day of added while moving. The goal of the current personal dreams and ambitions, this is our unique the career concept – â€Å"the creation of wealth today, tomorrow achievements Dream.† Respect for people and nature, become the basis of the company’s operating Philosophy, and is reflected in the company’s social and environmental policies. Oriflame co-founder of the World Children’s Fund, and contributions to numerous global philanthropy projects. Oriflame is a listed companies, the stock is listed on the NASDAQ OMX Nordic Exchange. ————————————————- SWOT Analysis We are focus on The Body Shop’s Tea Tree Concealer, which launched in 2009. We use the SWOT Analysis to analyse Tea Tree Concealer’s Strengths, Weaknesses, Opportunities and Threats. Strengths The Body Shop International plc is a part of the L’Orà ©al Corporate group. L’Orà ©al Corporate has a lot of capital, it can support The Body Shop International plc’s finance and it can have some large scale promotional campaign without consider financial problem. Also, the L’Orà ©al Corporate is the largest cosmetics and beauty company in the world. It is famous, so, The Body Shop International plc can use the L’Orà ©al Corporate’s brand name to have some promotion and it will be more effectively. Furthermore, the Body Shop International plc has a positive reputation and image because of their non-animal-testing and fair trading company image. It can attract some customers, who support non-animal-testing and fair trading, to buy the products. For the Tea Tree Concealer part, one of its strengths is that it is a handy portable stick. This is because customers can easily bring it goes out and leave in somewhere easily. After use the Tea Tree Concealer, it will be without over drying the skin and it is good for our skin too. Moreover, the Tea Tree Concealer is made of organic tea tree oil, which is not only an infusion perfect to help blemished skin, but it can also attract customers, who support using organic raw material, to buy it. Weaknesses The Tea Tree Concealer only has one color tone, it is not suitable for every because different people have different skin color. It only has one color tone that it can satisfy a little part of customers but not lots of customers. Without doubt, everyone has different skin, such as dry skin, oily skin, combination skin, normal skin and sensitive skin. The Tea Tree Concealer only has one type and it also cannot satisfy lots of people, only a little part of customers can use it. Also, as we all know, The Body Shop International plc is founded in the UK in 1976 by Dame Anita Roddick. It is a western company and their products might be more suitable for foreign people. Therefore, the Tea Tree Concealer may not be suitable for Asian. It cannot satisfy more people. Opportunities First of all, many existing cosmetics and skin-care products were tested on animals before they promote to the market in order to make sure the usage of them will not harm human bodies. However, The Body Shop against animals testing, every one of the products is animal cruelty free and vegetarian, which means we do not destroy the habitat of the animals and us. As a result, this is an opportunity of us to promote our product with this special characteristic. The second one is that the product have not taken care the men’s market. The skins of men and women are not the same, so do the needs of them. If we still only focus on the women’s market, our sales would only stay in the same level, so we should not only focus on the women’s needs but also the men’s to enlarge the market. As a result, this becomes one of the opportunities for the company to expand the men’s market and to increase sales volume. Third, the Body Shop is supporting Community Fair Trade, for example in Kenya. Most of the products contain Community Trade ingredients. This can attract customers who are also supporting Community Fair Trade. The body shop is also defending human rights, in order to treat all people in a fair and open fashion, to respect and value their integrity. Last, we are seeking and sustaining natural materials, and using planet’s resources wisely. These are the ways how we approach our environmental target, protect our planet. Threats The competition from competitors such as Jurlique’s natural skin tones covering cream who are also at the same level is keen. They are also providing same type of products and which are inexpensive to attract our same target groups. As a result, we have to consider about what are our vantages and extent them to get more awareness. Furthermore, the brand image of The Body Shop has become old, and is it not that attractive to the new young customers. So there is a need for The Body Shop to rebuild the image into fashion and vitality. ————————————————- Marketing Objectives Our marketing objective has two parts, one is short term and other one is long term. We will explain as follow. Short Term Based on the SWOT analysis of Tea Tree Concealer, it mentions that Tea Tree Concealer needs to be more popular. Therefore, the marketing objective is to enhance the promotion of Tea Tree Concealer that can increase 5-10% sales in short term. It means that we will increase 5-10% sales of Tea Tree Concealer in 5 months. Long Term As for the long term objectives of The Body Shop, it mainly has two steps want to achieve. 1. Develop a new tea tree concealer for men From different researches in the market, we know that the make-up market for men is now expanding; more men are more focus on their appearance for different perspectives. Therefore, The Body Shop should invent a new tea tree concealer for men only, which can focus on the needs of men, such as promotes healing of acne, keeps your skin elastic and improves appearance of wrinkles and fine lines. As a result, the company would like our research and development department can invent a men concealer within nine months’ time. 2. Sale 10000 concealer within six months The company aims at maximizing the profit of the company. If The Body Shop promotes the new product, â€Å"Men’s Tea Tree Concealer†, its focus on the needs of men, so The Body Shop can increase its profit as it promotes a new men product. The company will have a questionnaire in the future so that we can know more about our market, for example, setting our target group, the price that people can accept, which promotion strategies is the best for our market. As a result, we would like to sell 10,000 pieces of concealer within six months’ time, which is a measurable objective. ————————————————- Marketing Strategies Short term To mention the short term objective of the Body Shop, we mainly want to attract some new customers by the new products. On the other hand, we also need to make the original customers continues to consume on our brand. And thus, we have discussed four mainly short term strategy to achieve our aim. 1. Advertisement The Body Shop can have three major ways to show our advertisement. The first one is Facebook. Nowadays, Facebook is a popular website to let people share their feelings and photos. And Facebook in Hong Kong is also necessary to people. Thus, do promotion on Facebook is an effective way to make more people know our new products. The second one is magazines. Magazines major target is office workers and the teenagers, and this target group is same as our products. Therefore, promotion on the magazines one big page can easy to let our targets know our new products. And the third one is promote next to the MTR escalator. MTR has many streams of people every day. And it is free when the people are standing on the escalator. So, display on the escalator advertisement board is also easy to let people know our promotion. 2. Discount For the general customers, The Body Shop can give them 5-10% off discount. And the VIP can get one more discount after the new product has got 5-10% discount. It will be effective that the cheaper price can make the people try it and also it can conveniently to attract more people being The Body Shop VIP. 3. Sample The Body Shop can give out the sample more effectiveness. If we just commonly give out the sample on the street will wreck the value of product. And thus, we have planned to ask people like and share the post on Facebook, after that show it to the staff, then they can get one sample. This method can let people try our new product and also indirectly help our brand having a promotion simultaneously. 4. Sponsorship We try to have corporation with Mannings and Watsons. If people consume above $150, they can get a sample of Body Shop. Sponsorship can provides a great means of broadening our competitive edge by improving our company’s image prestige and credibility by supporting events that your target market finds attractive. Long term For the long term plan for the Body Shop, the company purposes one and half year plan, which help the Body Shop to achieve the goals on developing a new tea tree concealer for men and increase the sale for product. The company will divide the plan into 4Ps. Product: As we all know, the make-up market for men is now expending so the Body Shop should grab this golden opportunity to develop a new tea tree concealer for men only. The skin is different between men and women, the company should focus on the needs of the men’s skin purpose. The company target group is based on beneficial segmentation because our product is only for men who have acnes on their faces. Although we all know that the cost for Research & Development is very high, the company think that people will also come and buy our product. Recently the company has done a survey on the Body Shop and its products. The interviewees thought the Body Shop is popularization, people are able to afford the price range. Therefore, we think put in money on R & D, later on, the Body Shop not only can earn the profit, also earn the advertisement benefit as they not only care about women but also men. Price: Market-Penetration pricing is the company choice on setting price. The tea tree collection of the Body Shop is famous in Hong Kong but the tea tree concealer is not familiar with the men. Therefore, we decide that when the product first enters to the market, the company will set a relatively low price so that it can attract more customers and get feedback from the public. People will consider buying our product because of low price, after they have used, they can re-buy the company’s product. Moreover, in market there is just a little amount of concealer that is only men, our product must keep a competition with other products because if the price set very low from the average, other competitors will also set a very low price, this cannot help the company to maximize the profit, it will greater the loss. If we set a high price, people are not willing to buy the company product as there are other concealers available in the market. The company set a price on $159 per new tree concealer for men which is a reasonable price. Place: In order to let more people to know more about the new tea tree concealer for men, the company will set up a special counter in shops, which is the company promotional product. Some salesperson will promote the new product as men may feel shy to buy make-up product so set up a counter is every shop help the company to find some target. Promotion: First, the company will give out some sample if people click ‘like’ in Facebook fans page, with the advance of technology and the common of using smart phone, people are more easy to obtain different information online, so Facebook is an efficient channel to promote the new tea tree concealer. The  company will maximum given out 10000 sample tea tree concealer. Second, the company decides to have video promotional campaign, people who have tried to use our product can join this competition. The users have to make a video about the feedback from using new tea tree concealer; the top 10 participants who obtained highest ‘like’ on their video clips can win $1500 cash. In this way, we enjoy a promotional advantage as participants will share their video clip for one another so that more people will know about our product. Also, the participants can show a positive experience for the public, the public can see the positive sides of using the new tea tree concealer. ————————————————- Marketing Tactics The short term and long term’s action plan is presented as follow. It shows the different strategies use in different time. Short term Magazine Promotion Facebook Promotion Sample Sponsorship MTR Advertisement Discount 1st month 2nd month 3rd month 4th month 5th month Magazine Promotion Facebook Promotion Sample Sponsorship MTR Advertisement Discount 1st month 2nd month 3rd month 4th month 5th month Long term Research and Development of New Product Review Video Promotional Campaign Facebook Promotion Sample 1st 9th 10th 11th 12th 13th 14th 15th 16th 17th 18th Months Research and Development of New Product Review Video Promotional Campaign Facebook Promotion Sample 1st 9th 10th 11th 12th 13th 14th 15th 16th 17th 18th Months ————————————————- Marketing Budget | THE BODY SHOP| | | Statement of Comprehensive Income| | | (for the Promotion of Tea Tree Concealer & Men’s Tea Tree Concealer )| | | | | | | | | | | | | | | | | | Short Term (5 months)*| | Long Term (18 months)*| | | | | | Note| | HK$| | HK$| | | Sales| | | 1| | 4,170,000| | 1,590,000| | | Less: Cost of Goods sold| 2| | 1,876,500| | 715,500| | | Gross Profit| | | | 2,293,500| | 874,500| | | | | | | | | | | | | Expenses| | | | | | | | | | Advertising Expenses| | 3| | (520,000)| | -| | | Samples Expenses| | 4| | (646,350)| | (238,500)| | | Research and Development Expenses| 5| | -| | (400,000)| | | Promotional Booth| | 6| | -| | (29,500)| | | Video Promotional Campaign| 7| | -| | (15,000)| | | | | | | | (1,166,350)| | (683,000)| | | | | | | | | | | | | Net Profit| | | | | 1,127,150| | 191,500| | | | | | | | | | | | Statement of Comprehensive Income *Before having promotion, the sales is HK$ 3,750,000 in 5 months. **Long term’s sales period is 6 months. Note: 1. Sales: * Short term: HK$ 139 x 30,000 = HK$ 4,170,000 Sold 200 pieces of concealers a day; sold 30,000 pieces of concealers in 5 months. * Long term: HK$ 159 x 10,000 = HK$ 1,590,000 Sold 10,000 pieces of concealers in a half year. 2. Cost of Goods sold: According to Prudence concept, the cost of concealer is 45% of the price. * Short term: HK$ 4,170,000 x 45% = HK$ 1,876,500 * Long term: HK$ 1,590,000 x 45% = HK$ 715,500 3. Advertising Expenses: HK$ 1 x 500,000 + HK$ 20,000 = HK$ 520,000 $1 /page in magazine; 50 magazines; MTR Advertising Expenses HK$ 20,000/month. 4. Samples Expenses: The sample size will be the 1/3 of the original size, the cost of the sample also be the 1/3 of the original cost. * Short term: HK$ 20.85 x 31,000 = HK$ 646,350 Each sample costs HK$ 20.85 (HK$ 139 x 45% x 1/3); 31,000 pieces of sample. * Long term: HK$ 23.85 x 10,000 = HK$ 238,500 Each sample costs HK$ 23.85 (HK$ 159 x 45% x 1/3); 10,000 pieces of sample. 5. Research and Development Expenses: These expenses include research information’s cost and develop the Men’s Tea Tree Concealer’s cost. Around cost HK$ 400,000. 6. Promotional Booth: HK$ 500 x 59 = HK$ 29,500 Each store has a promotional Booth; It costs around HK$ 500 for each. The Body Shop has 49 stores in Hong Kong. And it has 10 booths as spare. 7. Video Promotional Campaign: HK$ 1,500 x 10 = HK$ 15,000 Each winner has $1500 cash. There are 10 winners in total. ————————————————- ————————————————- Conclusion In conclusion, based on the SWOT analysis of Tea Tree Concealer, it mentions that Tea Tree Concealer needs to be more popular and needs to uses the gender segmentation that to enlarge the market with the men’s market because the demand of men’s cosmetics market is increasing especially of the concealer. Therefore, the marketing objectives are to enhance the promotion of Tea Tree Concealer that can increase 5-10% sales in short term; and in long term, The Body Shop can develop a Men’s Tea Tree Concealer to satisfy  men’s satisfaction of concealer that the concealer can take care about men’s face skin. For the marketing strategies, for short term, the body shop can use promotion tools, such as advertising in Facebook, beauty magazines and promote next to the MTR escalator. Also, the body shop can give general customers 5-10% off discount for buying Tea Tree Concealer. And the VIP can get one more discount after the new product has got 5-10% discount. Moreover, The Body Shop can give out the sample for people like and share the post on The Body Shop’s Facebook page, after that show it to the staff, then they can get one sample; and The Body Shop can have corporation with Mannings and Watsons. If people consume above $150, they can get a sample of The Body Shop. For long term, The Body Shop can uses marketing mix (Product, Price, Place and Promotion), to increase the sales of Tea Tree Concealer and to open up the men’s concealer market, a men’s product that calls â€Å"Men’s Tea Tree Concealer†. In product strategy, The Body Shop can put in money on Research & Development, to develop the â€Å"Men’s Tea Tree Concealer†. In pricing strategy, Market-Penetration pricing is the company choice on setting price because the tea tree collection of The Body Shop is famous in Hong Kong but the tea tree concealer is not familiar with the men. In promotion strategy, The Body Shop can set up a special counter in shops, which is the company promotional product. Some salesperson will promote the new product as men may feel shy to buy make-up product so set up a counter is every shop help the company to find some target. Also, the company will give out some sample if people click ‘like’ in Facebook fans page and to have video promotional campaign, people who have tried to use our product can join this competition. The users have to make a video about the feedback from using new tea tree concealer; the top 10 participants who obtained highest ‘like’ on their video clips can win $1500 cash. For the marketing budget, Statement of Comprehensive Income that it is for the Promotion of Tea Tree Concealer & Men’s Tea Tree Concealer, it shows that it will have a profit in the end of the promotion of Tea Tree Concealer and also have a profit in develop a Men’s Tea Tree Concealer. ————————————————- Bibliography * The Body Shop (seen on 20th September 2012) http://www.thebodyshop.com.hk/tc/index.aspx * The Body Shop – Wikipedia, the free encyclopedia (seen on 20th September 2012) http://en.wikipedia.org/wiki/The_Bodyshop * L’Orà ©al (seen on 20th September 2012) http://www.loreal.com/_en/_ww/index.aspx * L’Orà ©al – Wikipedia, the free encyclopedia (seen on 20th September 2012) http://en.wikipedia.org/wiki/Loreal_Kids * Oriflame (seen on 8th November 2012) http://gb.oriflame.com/ * Oriflame – Wikipedia, the free encyclopedia (seen on 8th November 2012) http://en.wikipedia.org/wiki/Oriflame * Jurlique (seen on 8th November 2012) http://www.jurlique.com/ * Skin Care – Jurlique – Hong Kong (seen on 8th November 2012) http://www.jurlique.hk/catalog/main.php?cPath=1 ————————————————- ————————————————- Appendices 1. Sample of the Questionnaire Questionnaire on The Body Shop’s Tea Tree Concealer| Hello, we are students of the Hong Kong Institute of Vocational Education (Morrison Hill), we are conducting a project of Marketing, and is currently conducting a survey about The Body Shop Tea Tree Concealer. All of the information you provide in this questionnaire will not be used for commercial purposes, and destroyed at the end of the project-based learning. 1. What is your personal feeling or opinion towards â€Å"The Body Shop†? (1 is very bad while 5 is very good) Ã¥  £ 1 Ã¥  £ 2 Ã¥  £ 3 Ã¥  £ 4 Ã¥  £ 5 2. Which of the following vocabularies is/are to describe â€Å"The Body Shop†? (Can choose more than 1 answers) Ã¥  £ popularization Ã¥  £ with enterprise conscience Ã¥  £ expensive products Ã¥  £ good quality of products Ã¥  £ poor quality of products Ã¥  £ othersï ¼Å¡_______________ 3. Have you ever seen the tea tree concealer of The Body Shop? Ã¥  £ Yes ( go to question 4) Ã¥  £ No (go to question 5) 4. Have you ever bought this tea tree concealer before? Ã¥  £ Yes ( go to question 6) Ã¥  £ No (go to question 7) 5. As our product helps to protect from anti-bacterial and it is an infusion perfect to help blemished skin. Moreover, it promotes healthy-looking skin and has fantastic skin moisturizing properties. The size of the tea tree concealer is 4.5g which cost $139. After knowing the benefit out product, will you consider to buy it? Ã¥  £ Yes ( go to question 6) Ã¥  £ No (go to question 7) 6. Why will you choose to buy or consider our product? (Can choose more than 1 answers) (can choose more than 1 choice) Ã¥  £ Price consideration Ã¥  £ functions Ã¥  £ coupons Ã¥  £ influence by media Ã¥  £ functions of other brand’s products Ã¥  £ Others:_______________ 7. Why won’t you choose to buy or consider our product? (Can choose more than 1 answer) (can choose more than 1 choice) Ã¥  £ Price consideration Ã¥  £ functions Ã¥  £ Personal feeling Ã¥  £ I don’t do any make-up Ã¥  £ functions of other brand’s products Ã¥  £ Others:_______________ 8. What ways can attract you to buy our product? (Can choose more than 1 answer) (can choose more than 1 choice) Ã¥  £ Advertisement Ã¥  £ Discount / coupon Ã¥  £ Sample Ã¥  £ Gift / Present Ã¥  £ Others:_______________ 9. What is you gender? Ã¥  £ Female Ã¥  £ Male 10. What is your age group? Ã¥  £ 18 or below Ã¥  £ 19-25 Ã¥  £ 26-32 Ã¥  £ 33-39 Ã¥  £ 40 or above 11. What is you occupation? Ã¥  £ Banking / Finance Ã¥  £ Engineering Ã¥  £ Building / Construction Ã¥  £ Hotel / Tourism Ã¥  £ Education Ã¥  £ Retailing Ã¥  £ Beauty Care Ã¥  £ Others:_______________ ~ Thank You!! ~| The company has made an online questionnaire which is relate to this topic, as Cantonese is a common language in Hong Kong so the company decided to upload a Cantonese version to the public. The link is as follow: https://docs.google.com/spreadsheet/viewform?pli=1&formkey=dGNfd3ppOXNxc3JTVUVZMUdtdFVIS3c6MQ#gid=0 2. Result of the Survey 1. What is your personal feeling or opinion towards â€Å"The Body Shop†? (1 is very bad while 5 is very good) Before the company asks questions about the concealer, some background information about the brand name is needed. This question ask the interviewees to give marks on The Body Shop, the average marks is 3.83, nearly 70% of interviewees give more than the average marks so the Body Shop have a positive image in public. 2. Which of the following vocabularies is/are to describe â€Å"The Body Shop†? (Can choose more than 1 answers) As mentioned above, the Body Shop has a positive image so the company would like to know more about the opinions from the public. More than 80% of interviewees responded that the Body Shop is popular is Hong Kong, there are lots of shops in different parts. 32% and 52% of interviewees think the Body Shop run its business with enterprise conscience and the product quality is high respectively. However, 11% and 4% of interviewees have negative image on the Body Shop, they think the products are quite expensive and the quality is not really good. Therefore, we may consider the price while setting for the new tea tree concealer for men. 3. Have you ever seen the tea tree concealer of The Body Shop? The company should have some evaluation meeting on the promotion strategy on tea tree concealer as the nearly 60% of them have never seen the tea tree concealer before which cannot help the company to increase sales. Only 40% have ever seen the concealer before, this reflects the promotion is not strong enough. 4. Have you ever bought this tea tree concealer before? There are totally 59 interviewees responded that they have seen tea tree concealer before but only 40 of them which is nearly 70% have bought before, this seems to be a huge number. However, overall speaking, for all the interviewees, there are only 29% of them bought it. This is not a good situation because only few amounts of people have bought before. 5. As our product helps to protect from anti-bacterial and it is an infusion perfect to help blemished skin. Moreover, it promotes healthy-looking skin and has fantastic skin moisturizing properties. The size of the tea tree concealer is 4.5g which cost $139. After knowing the benefit out product, will you consider to buy it? For another 79 interviewees, 50 of them will consider to buy tea tree concealer, which is 63%. This means there is higher potential for our market to expand. It’s because the public don’t know about the advantages of the tea tree product. From this question, we know that our promotion is not strong enough so we have to improve in future. Also, people may consider about the benefit of the product which is an important element for customers to choose. 6. Why will you choose to buy or consider our product? (Can choose more than 1 answers) For this question, the number of interviewees have to answer is 90, this question aim to find the reason for customer to consider buying our product. 77of the interviewees think that the functions and benefits is very important, 74 of them think the price is reasonable to afford, this means people are consider about the quality and price. Moreover, affected by the other competitors and brands, people will choose to buy the tea tree concealer from the Body Shop. So when the company decides to develop the new tea tree concealer for men, some specific function should be added on in order to attract more people to buy. 7. Why won’t you choose to buy or consider our product? (Can choose more than 1 answer) For this question, the number of interviewees have to answer this question is 48. 25 of them responded they don’t make –up so this group of people is not the company target. 27 of them think the price is relatively high which is a disadvantage, also there have to face the competition from other brands, so people will affect by other company. 8. What ways can attract you to buy our product? (Can choose more than 1 answer) (can choose more than 1 choice) In order to set the company promotional strategy, this question ask about which ways can attract people to buy the tea tree concealer. 85% of them think discounts and coupons are very attractive for them to buy. Moreover, give out samples is also a good way to promote the tea tree concealer. 92 of the interviewees think that gift is quite attractive as they can try to us our product. If the feedback is good, they will re-buy the company’s product. 9. What is you gender? For this questionnaire, there are 87 males and 51 females have answered our questionnaire. 10. What is your age group? Nearly half of the interviewees belong to age between 19 and 25 and 30% are belong to age between 26 and 32. 11. What is you occupation? 33% of the interviewees are students who don’t have enough buying power which may affect our result a little bit. Moreover, the remaining interviewees are